Lifecycle Marketing Supervisor Associate Manager
Lifecycle Marketing Supervisor Associate Manager
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Job Description
Who We Are:
Zynga is a global leader in interactive entertainment with a mission to connect the world through games and a whollyowned subsidiary of TakeTwo Interactive Software Inc. (NASDAQ: TTWO). With massive global reach in more than 175 countries and regions the combined diverse portfolio of popular game franchises has been downloaded more than 6 billion times on mobile including Star Wars: Hunters CSR Racing Dragon City Empires & Puzzles FarmVille Golf Rival Hair Challenge Harry Potter: Puzzles & Spells High Heels! Merge Dragons! Merge Magic! Monster Legends Toon Blast Top Eleven Toy Blast Two Dots Words With Friends and Zynga Poker.Founded in 2007 Zynga is headquartered in California with locations in North America Europe and Asia. For more information visit www.zynga or follow Zynga on Twitter Instagram Facebook or the Zynga blog
Position Overview :
As an LCM Supervisor you will be responsible to plan and optimize Lifecycle Programs to drive Customer Engagement and User Retention across multiple games and genres. This position requires you to be datadriven and focus on automation optimization and implementation of LCM best practices. You will be a Lifecycle Team representative in crossfunctional and strategy meetings and set team objectives in line with the BU objectives.
What Youll do :
Manage a team of Lifecycle Specialists.
Take ownership of specific game genres and business verticals driving annual growth targets.
Develop plans of the broader strategies for owned games.
Manage team goals ensuring roadmap completion through effective people management.
Monitor daytoday tasks to ensure timely of LCM initiatives playing a crucial role in team efficiency.
Serve as the primary problem solver for LCM Specialists including tasks like overseeing template setup audience segmentation campaign deployment A/B testing and reporting.
Plan and analyze A/B tests to enhance retention engagement conversion rate and customer loyalty.
Identify key user segments for targeted programs to maximize ROI and impact KPIs.
Collaborate crossfunctionally with Production Product Marketing Analytics and Support teams to craft personalized customer journeys.
Lead postcampaign reporting fostering transparency with stakeholders.
Document QA launch and measure both evergreen and experimental campaigns establishing a scalable repeatable optimization process
Implementation of best practices for sustained channel health.
Be analytical critical and offer data driven recommendations.
What you Bring :
Bachelors degree
3 years of relevant experience in CRM or Lifecycle Marketing roles (B2C only)
1 years of managerial experience
Technical knowledge of HTML SQL and Content Management Systems like Braze/Leanplum/Moengage. CMS Tool integration experience is preferred
Must have experience in warming up new IPs and monitoring domain reputation
Technical knowledge of Email Push SMS and IAMs deliverability optimization and best practices.
Selfstarter with ability to thrive under pressure in a fastpaced environment
Strong communication copywriting organizational and project management skills
Attention to detail
Teamfirst attitude
Passion for games
What We Offer You :
Zynga offers a worldclass benefits package that helps support and balance the needs of our teams. To find out more about our benefits visit the Zynga Benefits
We are proud to be an equal opportunity employer which means we are committed to creating and celebrating diverse thoughts cultures and backgrounds throughout our organization. Employment with us is based on substantive ability objective qualifications and work ethic not an individuals race creed color religion sex or gender gender identity or expression sexual orientation national origin or ancestry alienage or citizenship status physical or mental disability pregnancy age genetic information veteran status marital status status as a victim of domestic violence or sex offenses reproductive health decision or any other characteristics protected by applicable law.
As an equal opportunity employer we are committed to providing the necessary support and accommodation to qualified individuals with disabilities health conditions or impairments (subject to any local qualifying requirements) to ensure their full participation in the job application or interview process. Please contact us at to request any accommodations or for support related to your application for an open position.
Please be aware that Zynga does not conduct job interviews or make job offers over thirdparty messaging apps such as Telegram WhatsApp or others. Zynga also does not engage in any financial exchanges during the recruitment or onboarding process and will never ask a candidate for their personal or financial information over an app or other unofficial chat channel. Any attempt to do so may be the result of a scamp or phishing attack and you should not engage. Zyngas inhouse recruitment team will only contact individuals through their official Company email addresses (i.e. via a zynga naturalmotion smallgiantgames themavens gram.gs email domain).
Required Experience:
Manager
Employment Type
Full Time
