Senior Campaign Manager
Senior Campaign Manager
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Job Description
Who we are
Were a leading global security authority thats disrupting our own category. Our encryption is trusted by the major ecommerce brands the worlds largest companies the major cloud providers entire country financial systems entire internets of things and even down to the little things like surgically embedded pacemakers. We help companies put trust an abstract idea to work. Thats digital trust for the real world.
Job summary
We are looking for a Senior Campaign Marketing Manager to join our Campaigns and Initiatives Team. In this role you will be responsible for driving business growth from owning the strategy through of priority programs. Working across the organization and with regional teams and thirdparty vendors you will be responsible for ensuring integration across all touch points and evaluating effectiveness. You will utilize data to derive insights that both inform campaign direction as well as drive increased engagement and pipeline.
What you will do
- Build and implement global integrated demand generation programs including digital media email social SEO content and other elements.
- Write project briefs that supports objectives and clearly defines KPIs.
- Work with creative team to produce assets that drive engagement.
- Drive collaboration across marketing organization in support of integrated program.
- Develop hypothesesbased test plans that optimize performance.
- Responsible for driving programs to meet a pipeline goal for a specific solution area.
- Optimize budget across various campaign levers.
- Understand and solve for varying needs on a global and regional level.
- Drive alignment with Sales in the planning process and ensure buyin on strategy.
- Report on efficacy of programs in increasing engagement along with key insights and opportunities for improvement.
- Work crossfunctionally with Product Marketing Sales Business Intelligence and across Marketing to deliver programs and understand business impact.
What you will have
- 8 years of experience driving strategic marketing programs that build brands using paid earned shared and owned levers.
- Bachelors Degree in business communications or relevant field.
- A passion for technology software and/or security.
- Experience driving successful accountbased marketing programs.
- Global integrated campaign experience primarily demand generation campaigns.
- Knowledge of marketing automation (Eloqua) and CRM systems (Salesforce).
- Customerfirst mindset that solves for right for me solutions and communications.
- Excellence in with an eye for detail and onbrand communications.
- Ambitious selfstarter with a cando attitude who can take ownership of their programs with little direction.
- Experience in developing crossfunctional relationships within a matrixed environment.
- Strong problem solving program management analytical and communication skills.
- Experience working within the software security space targeting CISOs and DevOps personas is a plus.
Benefits
- Generous time off policies
- Top shelf benefits
- Education wellness and lifestyle support
DigiCert is an Equal Opportunity employer and is committed to diversity in its workforce. In compliance with applicable federal and state laws DigiCert prohibits discrimination on the basis of race or ethnicity religion color national origin sex age sexual orientation gender identity/expression veterans status status as a qualified person with a disability or genetic information. Individuals from historically underrepresented groups such as minorities women qualified person with disabilities and protected veterans are strongly encouraged to apply.
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Required Experience:
Manager
Employment Type
Full Time
