CRO Conversion Rate Optimisation Executive - Myprotein
CRO Conversion Rate Optimisation Executive - Myprotein
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1 Vacancy
Job Description
About THG
We are THG a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.
Our portfolio of leading retailers and brands such as LOOKFANTASTIC Myprotein ESPA Perricone MD and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.
With us youll go further faster. What are you waiting for
THG Nutrition & Wellness:
THG Nutrition is home to some of the best loved and most trusted names in wellbeing and nutrition including Myprotein the worlds largest online sports nutrition brand and its family of brands Myvegan Myvitamins and MP Activewear.Our brands and people exist to break boundaries; to power and empower those who want more. We break conventions were a force for good and we keep it real. These are the values that drive our team through every day.
Role: CRO (Conversion Rate Optimisation) Executive
Reporting to: CRO Manager
Brand: Myprotein
Location: THG HQ 79 Sunbank Lane Altrincham WA15 0AF (Fully office based)
Why be a CRO Executive at THG
As a CRO Executive at THG youll have the opportunity to work across multiple leading brands in a dynamic and fastpaced environment. Youll collaborate with crossfunctional teams have access to cuttingedge tools and play a key role in optimising customer journeys. THG offers clear career progression pathways bespoke training programmes and exposure to industryleading practices making this a perfect role to develop your expertise in conversion optimisation.
As a CRO Executive youll:
- Track customer experiences across online channels devices thirdparty tools and payment types.
- Collaborate with tech developers as well as product marketing and trading teams to enhance customer funnels and success metrics.
- Align customer experience strategies with marketing initiatives and inform customers about new product features and functionalities.
- Use customer data and competitor analysis to understand buying behaviours and maximise ROI.
- Perform creative and AB tests to evaluate traffic distribution user flow and facilitate improvements.
- Analyse customer interactions qualitatively and quantitatively including calculating Customer Lifetime Value (CLV).
- Manage third parties effectively document processes and log technical issues alongside customer uplifts and challenges.
- Stay informed on industry trends and new CRO techniques and technologies.
What skills and experience do I need for this role
- A bachelors degree in data communications maths/physics business management or a related field is preferred.
- Interest or experience as a CRO specialist or in a similar customer success role.
- Knowledge of online customer behaviour analysis and related platforms.
- Experience in gathering and interpreting customer success information.
- Proficiency in data analytics and CRO software.
- Strong interpersonal skills and a customerfocused approach.
- Excellent organisational prioritisation and time management skills.
- Ability to communicate results clearly and suggest actionable next steps for improvement.
Whats in it for me
Career Development
- Access bespoke development programmes designed by our inhouse L&D team.
- Develop your expertise through our upskilling programme delivered in partnership with an industryleading training provider.
Enhanced Leave
- 25 days annual leave plus bank holidays.
- Enjoy your birthday off on us!
- Enhanced maternity and paternity pay depending on length of service.
- Up to 10 days compassionate leave.
- Buy back up to 3 days each year.
- Unlock 2 days volunteer leave after 12 months.
Wellbeing Support
- Access facetoface and virtual appointments with our inhouse GP.
- Access to our inhouse CBT therapist.
- 24/7 Employee Assistance Programme (EAP) provided by Bupa.
- Stateoftheart onsite gym and access to an onsite physio.
Other Perks
- Save up to 12 on the cost of personal tech through our salary sacrifice scheme.
- Subsidised bus pass from Manchester City Centre to our ICON office.
- Up to 50 staff discount on THG brands.
- Onsite staff shop and barber.
- Receive up to 1000 for referring the perfect candidate who passes their probation.
- Anniversary gifts for 5 and 10 years of service.
THG is proud to be a Disability Confident Committed employer. If you are invited to interview please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.
THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
Because of the high volumes of applications our opportunities attract it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you havent heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.
Required Experience:
Chief
Employment Type
Full Time
