Industry Advisor - Research Services

At Qualtrics we create software the worlds best brands use to deliver exceptional frontline experiences build highperforming teams and design products people love. But we are more than a platformwe are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit determination and a disdain for conventionbut most of all it requires closeknit highfunctioning teams with an unwavering dedication to serving our customers.

When you join one of our teams youll be part of a nimble group thats empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together by passing the mic and iterating until the best solution comes to light. You wont have to look to find growth opportunitiesready or not theyll find you. From retail to government to healthcare were on a mission to bring humanity connection and empathy back to business. Join over 5000 people across the globe who think thats work worth doing.

Industry Advisor Research Services

Why We Have This Role

We are looking for an innovative strategist to influence the strategic direction of Qualtrics gotomarket strategies and partner with teams across the Qualtrics value chain to execute on the strategies. While most of this roles efforts will be focused in the presales environment some of the additional crossfunctional initiatives may include input in product direction content generation contributing to analyst reports/relationships attending events and influencing accountbased marketing activity.

How Youll Find Success

You will know you are doing an extraordinary job when you:

• Achieve quarterly and annual Edge subscription revenue targets
• Consistently develop pipeline in partnership with Marketing
• Generate leading industry thought leadership
• Develop reusable industryfocused assets for internal gotomarket teams to leverage in customer engagements
• Build excitement internally and externally on Edge offerings

Thrive as a subject matter expert focused on presales engagements that build expand and close pipeline in the most critical accounts for the business with the most critical stakeholders and decision makers. Serve as a strategic partner to the sales team in key opportunities delivering outputs that help customers build their vision for experience management and design their roadmaps towards the art of the possible.

How Youll Grow

• As a founding member of a new team within Edge there is tremendous potential to grow within the center of excellence function.
• Ability to own strategic initiatives with executive exposure/ sponsorship that have massive departmental and organizational impact
• Be the thought partner and stay current by exploring new research opportunities and advancements in analytics and research methodologies
• Support product innovation by turning client signal into solution/ product development requirements

Things Youll Do

There are 3 key areas of impact that Edge Strategist will be accountable for:

1. Building brand/ solution awareness in the market to drive pipeline
• Provide guidance to the PMM team on product positioning and messaging competitive intelligence and key trends influencing how we position and grow.
• Contribute to thought leadership content to help build our brand in market. Be a visible strategic thought leader at our most strategic customer events.
• Provide guidance to the teams responsible for unlocking barriers to growth in this market (e.g. accessibility security procurement frameworks) and work with these groups to proactively address critical issues
• Collaborate on development of sales assets (pitch decks POVs 1pagers etc. that will resonate with industry customers
• Engage with enablement leader to develop enablement strategy plan and to bolster Qualtrics Edge knowledge.
2. Partner on strategic deals and recruiting marquee clients to join our flagship program
• Work directly with sales teams pursuing key deals across quarters and years. These deals could range from large dollar deals with significant impact on shortterm Edge performance to important longerterm potential accounts (think deep XM adoption). Either way your expertise and guidance will be essential to effectively meeting our customers needs.
• Engage with select existing customers who have the potential to act as flagship advocates for Edge. Expectation that they contribute to case studies webinars PR content.
• Act as a support / guide to the service delivery teams (internal and ecosystem) in key flagship accounts and as a trusted advisor to the Csuite / budget holders of our most valued customers.
3. Guide product development for future solutions
• Translate customer needs into products/solutions ideas and collaborate with product teams to develop business cases for pursuing new product opportunities and influence product roadmaps
• Participate in vetting potential Edge partners (implementation tech and data source partners) based on their ability to meet Edge customer needs
• Partner with the delivery resources and product teams to improve existing solutions based on client feedback/ demand

What Were Looking For On Your Resume

• 12 years of experience combination of direct client delivery experience and strategic consulting for research / CMO Ideal Customer Profile. SaaS and MARTech knowledge and/or experience is a bonus
• A strong understanding of industry trends and an ability to articulate for the layperson
• Strong research domain expertise: wellversed in challenges and opportunities impacting customer organizations
• Experience consulting on the design and implementation of Experience Management (XM) Programs Employee or Customer
• A strong knowledge of survey/assessment design change management consulting and quantitative or qualitative data analysis
• Outstanding executive presence and communication skills to be able to engage with Clevel executives
• Demonstrated ability to persuasively communicate complex concepts at the highest level within organizations and an ability to build relationships with strategic decision makers
• Preferred previous experience operating in a commercial environment supporting enterprise sales and marketing teams
• Effective visual and verbal storytelling skills (e.g. logical structuring focused on strategic business objectives)
• Skilled at driving crossfunctional collaboration to accomplish Edge strategy
• Willingness to travel 25 (could be up to 50
• Preferred experience in design thinking and strategy
• Previous experience at hyper growth startup welcome
• Undergraduate degree in Psychology Social Sciences Business or Economics: MBA MA/MS Phd or graduate degree in relevant field preferred

What You Should Know About This Team

• Qualtrics Edge helps companies make the right call through insights subscriptions and bespoke engagements. We empower clients with insights to make confident and intelligent decisions.
• Our industryleading research expertise run on a worldclass experience platform enhanced with unique data leads to faster richer and more reliable outcomes.
• Qualtrics Edge provides alwayson intelligence to power breakthrough decisions and uncover overnight opportunities. Offerings like connected intelligence simulated audiences and market activity predictions are a few of the Qualtrics Edge offerings.
• We exist to connect the dots between what consumers think and how they act so we can predict what they might do next. Our industryleading research expertise run on a worldclass experience platform enhanced with unique data leads to faster richer and more reliable outcomes.

Our Teams Favorite Perks and Benefits

• Wellness Reimbursement for $300 per quarter for wellness activities including gym memberships spa massages workout equipment meditation apps and much more.
• $1800 yearly Experience bonus to be used for an Experience of your choosing
• Amazing QGroup Communities; MOSAIQ Green Team Qualtrics Pride Q&Able Qualtrics Salute and Womens Leadership Development which exist as places for support allyship and advocacy