1. Comprehensive Requirement Gathering and Analysis:
Lead indepth requirement gathering sessions with stakeholders from both companies
across various departments
Analyze current implementations configurations and customizations of CRM Sales
Enablement Marketing Automation and other relevant commercial tools in each
organization
Identify gaps overlaps and opportunities for process improvement and system
integration across all platforms
Document detailed business and technical requirements for the merged commercial
technology ecosystem
2. MultiPlatform Harmonization:
Develop strategies for consolidating and harmonizing multiple commercial platforms
including CRM (e.g. Salesforce) Sales Enablement tools Marketing Automation systems
(e.g. Marketo HubSpot Marketing Cloud) and other relevant technologies
Create comprehensive mapping documents to align data structures workflows and
business processes between the two companies across all affected systems
Propose solutions for integrating disparate systems and data sources to create a
cohesive commercial technology stack
3. Business Process Alignment and Optimization:
Analyze existing business processes in both companies related to sales marketing and
customer service
Recommend best practices for the merged entity considering the capabilities of the
various platforms in use
Design optimized workflows and processes that leverage the strengths of each system
while ensuring seamless integration
4. CrossPlatform Data Integration and Management:
Develop strategies for data migration integration and synchronization across multiple
platforms
Ensure data consistency and integrity across all systems in the new unified commercial
ecosystem
Propose data governance structures to maintain highquality actionable data across all
platforms
5. Change Management and Stakeholder Communication:
Develop clear concise documentation and presentations to communicate proposed
changes and their impacts across all affected systems
Work closely with the change management team to facilitate smooth transitions and user
adoption of the new integrated platforms
Conduct training needs assessments and assist in developing comprehensive training
materials for the new unified system landscape
6. Support on Project Management and Vendor Coordination:
Assist in creating project plans timelines and resource allocation for the integration
efforts across all commercial platforms
Monitor progress identify risks and propose mitigation strategies related to the systems
merger activities
Collaborate with the functional PM IT data migration teams and multiple stakeholders to
ensure successful implementation and integration of all systems
Requirements
1. Comprehensive Requirement Gathering and Analysis:
Lead indepth requirement gathering sessions with stakeholders from both companies
across various departments
Analyze current implementations configurations and customizations of CRM Sales
Enablement Marketing Automation and other relevant commercial tools in each
organization
Identify gaps overlaps and opportunities for process improvement and system
integration across all platforms
Document detailed business and technical requirements for the merged commercial
technology ecosystem
2. MultiPlatform Harmonization:
Develop strategies for consolidating and harmonizing multiple commercial platforms
including CRM (e.g. Salesforce) Sales Enablement tools Marketing Automation systems
(e.g. Marketo HubSpot Marketing Cloud) and other relevant technologies
Create comprehensive mapping documents to align data structures workflows and
business processes between the two companies across all affected systems
Propose solutions for integrating disparate systems and data sources to create a
cohesive commercial technology stack
3. Business Process Alignment and Optimization:
Analyze existing business processes in both companies related to sales marketing and
customer service
Recommend best practices for the merged entity considering the capabilities of the
various platforms in use
Design optimized workflows and processes that leverage the strengths of each system
while ensuring seamless integration
4. CrossPlatform Data Integration and Management:
Develop strategies for data migration integration and synchronization across multiple
platforms
Ensure data consistency and integrity across all systems in the new unified commercial
ecosystem
Propose data governance structures to maintain highquality actionable data across all
platforms
5. Change Management and Stakeholder Communication:
Develop clear concise documentation and presentations to communicate proposed
changes and their impacts across all affected systems
Work closely with the change management team to facilitate smooth transitions and user
adoption of the new integrated platforms
Conduct training needs assessments and assist in developing comprehensive training
materials for the new unified system landscape
6. Support on Project Management and Vendor Coordination:
Assist in creating project plans timelines and resource allocation for the integration
efforts across all commercial platforms
Monitor progress identify risks and propose mitigation strategies related to the systems
merger activities
Collaborate with the functional PM IT data migration teams and multiple stakeholders to
ensure successful implementation and integration of all systems
Benefits
Proven experience as a Business Analyst with a strong focus on commercial platforms
including CRM Sales Enablement and Marketing Automation tools
Demonstrated expertise in M&A situations particularly in harmonizing multiple enterprise
systems
Deep understanding of various commercial platforms architectures best practices and
integration capabilities
Strong analytical and problemsolving skills with the ability to translate complex
multisystem requirements into actionable plans
Excellent communication and interpersonal skills with the ability to work effectively with
stakeholders at all levels and across different functional areas
As a Business Analyst in this M&A context you will play a crucial role in shaping the future
of the merged organizations commercial technology ecosystem. Your expertise will be vital
in ensuring that the integration process across multiple platforms is smooth efficient and
aligned with the overall business objectives of the newly formed entity.
Required Experience:
IC