Aussie Specialist Program Digital Coordinator - UKGermany
Aussie Specialist Program Digital Coordinator - UKGermany
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Job Description
At Tourism Australia we know & love this land. We also know our people are our strength their different experiences and backgrounds are the key to Tourism Australias success. Every day we share our passion with the world sharing the story of Australia and our 65000 years of Aboriginal and Torres Strait Islander cultures. We are just as passionate about creating an incredible culture at Tourism Australia recognising and supporting the individuality of our people in an environment where we learn and grow together.
About the role
To help cement Australias strong position as a prime leisure and business destination were looking for a dynamic and friendly individual to join the team in a temporary fulltime 12month maternity leave coverage role as Aussie Specialist Program Digital Coordinator to help represent and market one of the most beautiful countries in the world Australia!
Tourism Australia recognises the important role that front line travel sellers play in bringing visitors to Australia. The Aussie Specialist Program is the interactive online training platform Tourism Australia uses to educate update and motivatefront line sales agents to sell Australia.
You will be responsible for delivering and achieving the following:
- Recruiting new agents in the UK and German markets to register for the program driving conversion from registration to qualification as well as driving overall engagement of the wider website and tracking analysing and reporting on performance.
- All retail/distribution sales training programs for agents within the relevant market/s (UK and Germany) on behalf of Tourism Australia and the eight State & Territory Tourism Organisations.
- Providing valuable market insights to Tourism Australia and State & Territory Tourism Organisations
- Gathering content from State & Territory Tourism Organisations and localising for the UK and German markets where required and then publishing this content through theAussie Specialist Program website and channels.
- Reviewing Aussie Specialist Program courses and creating content in German language.
- Identifying any gaps in the local content on the Aussie Specialist Program and work with stakeholders to address and rectify those issues.
- Attend product trade consumer & industry updates from Australian suppliers inmarket.
- Work together with the local Aussie Specialist Program trainers to complete reports of key training activities and insights from those trained.
- Prepare monthly reports on activities and performance of the Aussie Specialist Program platform and website addressing KPIs and potential performance issues.
- Write and publish all agreed local Aussie Specialist Program content pieces to market including newsletters adhoc email blasts and other communications.
- Ensure supplier and Aussie Specialist databases are kept up to date and accurate.
While there is a preference for a Londonbased candidate as the role remit covers both UK and Germany there is potential for flexibility with candidate to be based in (Frankfurt) Germany.
About us
Our values are the start of our cultural story. They determine who we are today and who we will be tomorrow. We bring our values to life through the way we behave every day. Our values are:
- We think big and without borders We have a proud history of doing innovative and groundbreaking work. And were not done yet.
- We make each other better Were one team. We value diversity and listen to all opinions before aligning on the best way forward but robust discussion makes our work stronger.
- We do the right thing We are respectful of communities cultures and the earth we all inhabitand take our responsibility to care for all three seriously.
- We only do work that makes a difference Theres so much we can do and want to do but we focus on the things that will add the most value to our industry.
- Were obsessed with telling the Australian story Were passionate about Australia her land nature people and culture. And Were proud of our role in sharing her story with the world.
Tourism Australia is an Equal Opportunity Employer dedicated to providing an inclusive workplace where everyone feels a sense of belonging and connection including those with disabilities. We embrace individuals with diverse backgrounds perspectives and experiences.
Lets talk about you
At Tourism Australia we believe that creating a strong healthy and positive culture is the secret to making extraordinary things happen.
What will set you apart from the crowd & ensure your success in the role To succeed in this role your profile will demonstrate the following:
- As the role remit covers the UK and Germany excellent English and German language skills are essential.
- Excellent Australian destination and product knowledge is highly desirable
- Sound knowledge of the UK and German tourism markets
- Digital marketing experience
- Previous experience with publishing online content producing clear and persuasive documents with an ability to tailor content to ensure all documents are audience appropriate.
- Excellent customer service skills with the ability to foster and develop relationships with strong communication skills across various stakeholder groups
- Excellent organization skills along with the ability to solve problems in a positive manner
- An ability to travel within the role
- Ability to manage and reprioritise competing deadlines and priorities working to short deadlines
- An ability to analyse data and extract key information.
If this sounds like you and you are ready to make a significant contribution to Tourism Australias operations please apply online. Your application must include aCV and cover letter addressing the role requirements. You will also be required to complete some initial prescreening questions. Please contact if you have any questions.
Applications close Wednesday 19 March 2025
Required Experience:
Manager
Employment Type
Contract
