Sr SEO Specialist
Sr SEO Specialist
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Job Description
ABOUT THE POSITION
The Columbia Sales team collaborates withexternal partners(from wholesale key accounts to independent boutiques)and internal teams including Merchandising Marketingand Design to understandthe needs of consumers and the realities of the marketplace and how our product best fitsthis equation. The Sales teams business savvy andsales strategyexpertise contribute to strongworking relationshipsandsolid results.
The Senior SEO Specialist is responsible for writing clear and compelling copy for a wide variety of online customer partners informing and engaging target consumers and audiences. They will develop bestinclass copy to engage and convert consumers while educating consumers about products sustainability initiatives and innovative technologies.
HOWYOULLMAKE A DIFFERENCE
Write clear compelling errorfree copy with an understanding of the importance of voice and tone in brand communications.
Develop content marketing for B2C technology and B2B/B2C marketing with an eye to the outdoors.
Partner closely with various teams to develop and communicate seasonal narratives and product stories.
Design and construct layouts for online PDPs category landing pages and other as determined by wholesale customers.
Monitor industry trends and incorporate best practices in SEO into work.
Performs other duties as assigned.
YOU ARE
Excellent at writing editing and proofreading and have strong research skills.
Organized with strong timemanagement; ability to manage competing priorities duties and/or projects.
Detail oriented and proficient with technical tools and systems.
Knowledgeable of the English language and have the ability to write clear precise SEO copy.
Proficient with Microsoft Office including Word Excel PowerPoint & Outlook.
YOUHAVE
A Bachelors degree applicable certification or equivalent experience.
Bachelors in marketing communications journalism or related field.
58 years of professional experience and strong competency with the various tools systems or procedures required to accomplish the job.
5 years of SEO experience with a proven track record of optimizing websites mobile video and/or social.
Thorough understanding of SEO best practices search engine trends and search engine algorithms.
2 years of experience working in an ad/design agency or communications company preferred.
Proven experience as a copywriter or related role for technical products through various mediums including experience writing copy to be translated for global markets strongly preferred.
#LIHS1
#Hybrid
This job description is not meant to be an allinclusive list of duties and responsibilities but constitutes a general definition of the positions scope and function in the company.
Columbia Sportswear is an equal opportunity employer. We evaluate qualified applicants without regard to race color religion sex sexual orientation gender identity national origin disability veteran status and other legally protected characteristics. The Know Your Rights poster is available here: The pay transparency policy is available here: Columbia Sportswear is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process please notify your recruiter.Salary Range: $87300 $146000*Pay decisions are determined by multiple factors including what the market is paying a candidates capabilities and skills years of experience and internal equity.At Columbia Sportswear Company were proud to offer regular fulltime employees a benefits package that includes a variety of services and products to help make your life and work more rewarding. Our benefit programs contribute to overall employee wellbeing by aligning those programs with the fundamental elements of wellbeing: physical social/emotional financial career and community. Benefits that can protect your familys financial future and help you through our 401k plan plus a generous company match. Columbia offers medical dental vision life Insurance disability flexible spending accounts health savings account and an assortment of voluntary benefit offerings (accident critical illness hospital indemnity and legal services). In addition Columbia offers EAP which is free and confidential 24/7/365 counseling services. We have extensive wellness benefits employee discounts and a generous time off program available.If you need an accommodation/adjustment to successfully complete and submit your application please reach out to with the Subject: Applicant Assistance Requested.Required Experience:
Senior IC
Employment Type
Full-Time
