Marketing and Communications Director
Marketing and Communications Director
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$ 129205 - 149781
1 Vacancy
Job Description
Marketing & Communications Director
Pierce County Library System
Compensation & Benefits
This nonunion position is eligible for our fulltime benefits package. Our compensation program recognizes relevant qualifications and experience for this position with starting pay determined based on years of experience within the hiring range below. Employees receive annual increases based on experience and tenure in the role up to the maximum salary listed 2025 rates outlined in the range below).
Position/Hiring Salary Range: $129205.00 $149781.00 annually
WhatIts Like
Join our dynamic and creative senior management team where youll collaborate with a highperforming Marketing and Communications department of six including two Marketing & Communications Managers to enhance robust library services in Pierce County. PCLS is large enough to offer new challenges and exciting opportunities yet small enough for your leadership to create real impact and lasting change.
In this key role you will work in coordination with Public Services and support departments serving as a member of both the Administration and Management Teams. Our wellestablished portfolio management system ensures we meet both internal and external customer expectations efficiently and effectively.
What We Need
We are seeking a strategic and innovative leader with experience in:
Organizational development and management Building and leading highperforming teams.
Communications and Brand Management Aligning technology and communication strategies with operational goals.
Managing With Heart and Mind Creating an environment of belonging for staff and the public while ensuring inclusive accessible communication.
Strategic Marketing & Communications Developing and executing campaigns that strengthen community engagement and brand awareness.
If you are passionate about public service impactful storytelling and strategic leadership we encourage you to apply!
Hiring Range: $129205.00 $149781.00 annuallyPay Grade Range: $129205.00 $189732.00 annually
Compensation
Pierce County Library System offers a compensation program which recognizes qualifications and experience relevant to each position. The starting pay is established typically within the hiring range below based upon the experience of the individual hired into the role. Our compensation package also includes annual increases for each additional year of experience and tenure in the role up to the maximum (current year maximum outlined in pay grade range above). Eligibility for overtime is exclusive to positions which are FLSA status nonexempt below.
FLSA Status: Exempt
Position Status:Regular
Location: Administrative Center
Hours Per Week: 40
Schedule:
Monday Friday: 8:30 5:00pm
This position generally offers 60 remote work options available.Schedule is subject to change.
Union Status: Non Represented
Candidate Submission Timelines:
EXTERNAL or INTERNAL Candidates: To be considered for this position please submit your resume and up to 4 additional attachments to display your knowledge skills and abilities for consideration for this position no later than 5:00 p.m. on closing date below.
Submissions after the Closure Date below will not be considered:
- External or NonTransfer Internal Candidates Closure Date: Thursday April 10th 2025 at 5:00pm
Veteran Status:Applicants wishing to claim Veterans Preference should select the percentage that they qualify for 5 or 10 during the application. More information about veterans preference such as the difference in percentage can be foundhereandhere. If you need more information please contact us at:
Position Summary
The Director of Marketing & Communications at the Pierce County Library System oversees and directs all aspects of marketing communications and public affairs. This role is responsible for overseeing the Librarys brand directing the production of marketing materials increasing public awareness and ensuring effective external and internal communication of the Library Systems value programs and services. This position develops and executes strategic initiatives manages media relations and serves as the Librarys primary spokesperson. The Director reports to the Executive Director and supervises assigned personnel.
Essential Functions
Leadership & Administration
Participates in Administrative and Management teams to set and implement long and shortterm strategies aligned with the Librarys mission and strategic goals.
Oversees departmental operations including service delivery community relations project management risk management and program development.
Participates in labor strategy and bargaining processes.
Represents the Library to the public community groups and external organizations.
Advises executive leadership on public affairs and community relations.
Ensures timely responses to public and staff inquiries facilitating issue resolution.
Marketing & Communications
Serves as the Librarys primary media spokesperson and maintains relationships with media representatives.
Develops and implements external and internal marketing and communication strategies in alignment with the Librarys strategic plan.
Directs branding and market positioning to enhance public awareness and engagement.
Oversees the development of print and digital marketing materials and manages the Librarys public website.
Oversees mass and social media strategies securing media coverage and writing public relations content.
Gathers and analyzes data and feedback to develop effective external and internal communication plans.
Stays apprised of contemporary issues trends and developments in the field of marketing and communications.
Finance & Resource Management
Develops and administers operational and capital budgets.
Manages staff resources approves expenditures and ensures efficient use of funds.
Responsible for vendor relationships and contractual agreements.
Personnel Management
Hires trains supervises develops and evaluates personnel ensuring compliance with labor relations and collective bargaining agreements.
Fosters a customerfocused teamoriented and innovative work culture.
Accessible & Inclusive Communication
Understands and advocates for accessibility best practices in marketing and communications ensuring compliance with WCAG ADA and other relevant guidelines.
Oversees the creation of accessible content including alt text captions highcontrast design and structured formatting while collaborating with designers web developers and IT teams for implementation.
Fosters staff awareness and training to ensure accessibility is integrated into all communication strategies.
General Responsibilities
Ensures adherence to Library policies procedures service standards and safety regulations.
Demonstrates punctuality and regular attendance.
Performs other related duties as assigned.
Core Skills & Qualities / Leadership Competencies
Employees are expected to demonstrate the following qualities at all times:
Customer Focus
Teamwork
Communications
Leadership
Problem Solving
Change and Learning
Positive Attitude
Professional Integrity
Diversity
Leaders are expected to demonstrate the following competencies at all times:
Builds Trustworthy Relationships
Communicates Effectively
Builds Successful Teams
Manages and Develops People
Achieves Results
Facilitates Innovation and Change
Demonstrates Leadership
Required Knowledge Skills and Abilities
The employee is expected to perform or possess the following:
Expertise in public relations public affairs marketing and media relations.
Knowledge of conducting directing and analyzing public opinion research.
Knowledge of design principles and best practices.
Strong leadership skills with experience managing teams and projects.
Familiarity with labor relations and experience in staff development.
Ability to develop and manage budgets and resources efficiently.
Experience handling sensitive information with confidentiality.
Strong problemsolving skills and ability to perform under pressure.
Minimum Requirements including Education License or Certifications:
Bachelors Degree in Communications Public Relations Marketing or related field and 57 years communications management experience including 35 years supervisory experience; Or
Any combination of education and experience which would provide the required knowledge and skills and allows successful performance of the job.
A valid Washington State Drivers License is required.
Must pass criminal background screening prior to hire.
The ability to work evenings and weekends on a rotating schedule and to adapt to schedule changes on short notice is required.
Technology Requirements:
Ability to effectively navigate basic electronic record creation and storage (e.g. timecard/HRIS performance review network and cloudbased drives)
Use of basic office equipment (e.g. PC printer phone security alarm)
Basic keyboard and alpha/numeric data entry skills
Basic PC navigation skills in a windows based environment; ability to connect and print
Ability to navigate search and use basic web functions and applications
Intermediate MS Office Suite skills (e.g. Outlook Word Excel) to satisfactorily complete job responsibilities including but not limited to documenting instruction troubleshooting and teaching basic level skills.
Ability to collect audit analyze data sufficient to formulate recommendations and make decisions as required by position
Desired:
Troubleshoot and teach basic level questions regarding the above
Presentation software
Work order systems
HR systems
Physical and Environmental Conditions:
Work is conducted in a normal office setting that provides comfortable lighting temperature and air conditions. Occasional light lifting such as three to four reams of paper four or five books or other library materials up to 35 pounds may be required. Subject to sitting and standing for extended periods of time walking bending reaching and lifting objects weighing up to 3035 pounds. May lift or push up to 50 pounds as needed with assistance.
Work environment involves everyday risks or discomforts that require normal safety precautions typical of such places as offices or meeting rooms e.g. use of safe work place practices with office equipment and/or avoidance of trips and falls and observance of fire regulations.
Work may be performed in a library environment and involve regular contact with the public and/or require push/pull loaded carts.
The above position description is not intended as nor should it be construed as exhaustive of all responsibilities skills efforts or working conditions associated with this job.
Benefits:
- Medical Dental and Basic Life Insurance
- Vacation
- Sick Leave
- LongTerm Disability
- State Retirement System
- Employees have an opportunity to participate in the Tax Sheltered Annuity Program and the Deferred Compensation Program
- Additional life insurance for the employee and family is availablethrough payroll deduction.
- Employee Assistance Program
Required Experience:
Director
Employment Type
Full-Time
