Commerical Director
Commerical Director
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Job Description
Role Title: Commercial Director
Role Summary
Were hiring a hands-on commercially sharp Commercial Director to lead all revenue-generating functions across our business development and account management teams. The Commercial Director will own the full client lifecycle - from first pitch to multi-year client growth - across both enterprise BTR operators and the long tail of private/SME landlords. Youll manage a small team across new business and account management but must also be in the detail: joining high-stakes meetings negotiating deals shaping commercial strategy and leading from the front.
Youll be accountable for performance across new revenue retention expansion and margin and will work closely with the SLT on go-to-market execution pricing and growth initiatives. This is a senior but execution-heavy leadership role suited to a dealmaker and team builder with the gravitas to work with institutional clients and the urgency to operate in a fast-moving startup environment.
Key Responsibilities
- Commercial Strategy & Leadership
Own the commercial strategy across acquisition retention and expansion
Align all GTM activity to business targets margin expectations and client value
Define team structure processes and account tiering models for scale
Shape commercial input into board and investor reporting
- Sales Execution (BDM Function)
Personally lead or support all high-value strategic BTR new business pitches
Coach and develop the BDM to consistently deliver qualified pipeline and close deals
Own messaging and positioning for different segments and buyer personas
Build repeatable playbooks for outbound sales and conversion
Lead strategic partnership discussions and coordinate with internal teams for implementation
Own all key commercial negotiations with prospective clients and partners
- Account Management (Enterprise Private & SME)
Oversee the full AM function across institutional BTR clients and private/SME landlords
Drive retention NPS and revenue expansion within existing accounts
Implement and attend structured QBRs account reviews and renewal negotiations
Escalation point for strategic or at-risk accounts
Maintain oversight of onboarding processes to ensure high-quality client experience and service alignment
Own negotiation of SLAs and other legal or commercial terms in collaboration with legal counsel where required
- GTM & Commercial Enablement
Own the go-to-market process for all new products/services
Define commercial input: pricing ICP messaging value props
Lead internal enablement for BD/AM teams
Coordinate with Marketing and Product for rollouts
Pilot launches with clients and iterate before full scale
Act as a commercial thought leader: represent the company at events and develop and share insights via LinkedIn or other relevant platforms
Own strategic input and positioning in webinars and conference settings
Act as lead problem-solver and representative of our commercial proposition
- People Leadership & Culture
Build and maintain a high-performance client-obsessed commercial culture
Set clear expectations for preparation ownership and follow-through
Lead hiring onboarding and progression across all commercial roles
Be the most hands-on and commercially excellent person in the room - always
Performance Metrics
Revenue (new and existing)
Client retention and churn
Gross margin on delivery
People retention and engagement
Requirements
Experience:
- 8 years in B2B commercial roles ideally including:
Complex service-led sales
Enterprise and SME account management
Player-coach leadership of commercial teams
- Strong experience with:
Proptech real estate services or B2B marketplaces
Leading commercial execution in a startup/growth-stage environment
300k ACV deals with institutional clients
Skills
Commercially sharp: pricing margin negotiation value comms
Gravitas: comfortable with senior decision-makers and investor-level stakeholders
Highly analytical: fluent in unit economics revenue reporting forecasting
Operates at pace: fast decisive and hands-on
Systems confident: CRM (Salesforce) data/AI tooling dashboards
GTM capable: able to define test and execute commercial rollout plans
Who You Are
A dealmaker not a desk-bound strategist
A builder who thrives in ambiguity and wants to shape something from the ground up
A leader who coaches and pushes your team to high performance by example
A collaborator who works across product ops and marketing with shared urgency
A finisher who holds themselves and others accountable for results
Benefits of working with us:
- 4 days a week in office 1 day a week WFH
- Annual Leave: 24 days leave your birthday off! (additional days leave accrued with tenure)
- Salary sacrifice scheme (pension)
- Employee Perks: discounts for stores cinema etc
- Yearly Half Day Charity Day
- Office Social Events (Summer Winter Parties as well as focus on DE&I)
- On site Gym access showers (towels & shower gel) and indoor bike storage
- Weekly Friday 5pm Happy Hour in the office
- Tea/coffee weekly fruit baskets
- Opportunities to upskill in your career through our Learning and Development Programme
We are an equal opportunity employer
Diversity and inclusion are important to us at Home Made and we encourage a culture where everyone can be themselves at work. We value and actively seek out a richly diverse range of talent and our policies ensure that every job application and employee is treated fairly with equal opportunity to succeed. All applicants will be considered for employment without regard to any characteristic protected by law.
Home Made is an equal opportunity employer and will offer reasonable adjustments to applicants in our recruitment process. If you require any accommodations or adjustments as a result of disability impairment or health condition please do not hesitate to contact us at
Employment Type
Full Time
