Marketing Lead

About Us

At Gameopedia our journey began in Norway with a simple mission: to be the geeky gamer friend who helps you find the perfect games and offers topnotch recommendations. From humble beginnings we quickly made our mark landing our first major customer a year later one of Norways largest news publications. This pivotal moment propelled us to expand our operations to India starting with five passionate gamers working around a dining table in a small apartment.

Today with offices in Oslo and Hyderabad we serve industryleading video game data and insights to the biggest companies worldwide influencing millions of gaming decisions every day. Our evolution from a small startup to an industry leader is driven by our dedication to providing gamers with extraordinary experiences. We are now transitioning into a product company developing B2B and B2C products that will revolutionize how people engage with games.

We are scaling up our operations and our vision over the next three years is to create extraordinary experiences for a billion gamers every day. Join us in this exciting journey and help us shape the future of gaming!

The Role

As a Marketing Lead you will play a key role in driving Gameopedias digital presence marketing automation and SEO efforts. You will be responsible for optimizing our web assets managing marketing technologies and ensuring our digital marketing strategy is executed effectively. Your expertise in website management HubSpot automation SEO and analytics will help strengthen our brand positioning and enhance customer engagement.

What Youll Do

Website Management (Framer)

• Own and manage Gameopedias website using Framer.
• Build and maintain web pages ensuring a seamless and engaging user experience.
• Implement redirects tracking codes and necessary technical optimizations.
• Serve as the primary point of contact for website updates and enhancements.

Marketing Automation (HubSpot & Lead Management)

• Set up and manage HubSpot marketing automation including workflows email campaigns and lead scoring.
• Work with stakeholders to define and implement Marketing Qualified Lead (MQL) criteria.
• Create and manage forms landing pages and lead nurturing sequences.
• Ensure seamless integration of HubSpot with other marketing and sales tools.

SEO & Website Optimization

• Oversee technical SEO including site speed optimization structured data and indexing strategies.
• Conduct keyword research and implement SEO best practices to improve organic rankings.
• Optimize content and landing pages for search visibility.
• Stay updated on Google algorithm changes and adjust SEO strategies accordingly.

Analytics & Performance Tracking

• Manage Google Analytics and provide insights on website traffic conversions and user behavior.
• Utilize SEMRush Ahrefs Moz and other tools to analyze and improve digital performance.
• Generate reports and recommendations for continuous improvement.

General Marketing Support

• Collaborate with content design and growth teams to execute marketing campaigns.
• Identify opportunities for improving digital engagement and lead generation.
• Support paid marketing initiatives with tracking A/B testing and performance analysis.

Who You Are

• Experience: 510 years of experience in digital marketing SEO marketing automation or web management.
• Technical Proficiency: Strong experience with Framer HubSpot Google Analytics and SEMRush (or similar tools like Ahrefs Moz etc..
• SEO Expertise: Deep understanding of technical SEO keyword research and content optimization.
• Marketing Automation Skills: Handson experience managing HubSpot workflows email marketing and lead scoring.
• Analytical Mindset: Ability to analyze data and translate insights into actionable marketing strategies.
• ProblemSolver: Selfmotivated detailoriented and able to work independently in a fastpaced environment.
• Collaboration: Strong communication and crossfunctional teamwork skills.

Benefits:

• Competitive salary.
• Health insurance.
• Casual dress code.
• Dynamic collaborationfriendly office environment.