Senior Director ABM Strategy Transformation
Senior Director ABM Strategy Transformation
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$ 183650 - 275450
1 Vacancy
Job Description
Description
Job Summary
HP is on a mission to redefine AccountBased Marketing (ABM) and were looking for a trailblazing Senior Director to lead this transformation. In this role you will strategically shape and execute ABM programs that drive revenue growth strengthen customer relationships and position HP as a bestinclass leader in ABM marketing.
We seek an innovative and datadriven leader with deep expertise in ABM methodologies proven success in transforming marketing functions and the ability to align marketing and sales to accelerate business growth.
Key Responsibilities
Strategic Vision & ABM
- Develop and scale a highimpact ABM strategy incorporating onetoone onetofew and onetomany approaches.
- Align ABM initiatives with HPs overarching business goals focusing on highvalue target accounts to drive pipeline growth customer loyalty and retention.
- ABM Transformation Leadership
- Lead the shift from traditional marketing to an advanced ABM framework including process redesign technology optimization and structural evolution.
- Partner with executive leadership to ensure ABM adoption across the organization.
- Drive marketing and sales alignment by implementing shared KPIs account prioritization frameworks and coowned engagement strategies.
- Technology & Data Integration
- Oversee the adoption and optimization of ABM platforms.
- Ensure seamless integration with CRM marketing automation and analytics tools to enable precision targeting and realtime insights.
- Leverage predictive analytics and AIdriven insights to optimize account engagement and influence pipeline growth.
Leadership & Team Development
- Build mentor and lead a team of ABM specialists content strategists and campaign managers.
- Foster a datadriven customercentric and innovative marketing culture.
- Provide continuous coaching and training to enhance ABM capabilities across the marketing and sales teams.
- CrossFunctional Collaboration
- Work closely with sales product management customer success and executive leadership to drive integrated accountbased strategies.
- Establish ABM workshops training sessions and collaborative strategy planning to ensure crossfunctional alignment.
Performance Metrics & Growth Optimization
- Define and track key ABM success metrics including:
- Pipeline influence & deal velocity
- Account engagement scores
- Marketingattributed revenue
- Customer expansion and retention rates
- Continuously analyze performance data A/B test strategies and iterate based on insights.
Market & Competitive Intelligence
- Stay ahead of ABM innovations and industry trends leveraging competitive analysis to refine tactics.
- Utilize intent data buyer insights and behavioral analytics to personalize engagement strategies.
- ABM Brand Advocacy & Thought Leadership
- Champion ABM across HP educating internal teams on best practices and fostering companywide buyin.
- Represent HP as an ABM thought leader participating in industry conferences webinars and published insights to showcase success stories.
Qualifications
- Bachelors degree in Marketing Business or a related field (MBA preferred or equivalent strategic marketing experience).
- 8 years of B2B marketing experience with at least 5 years leading ABM programs or similar targeted marketing strategies.
- Demonstrated success in transforming marketing functions implementing ABM frameworks and aligning marketing with sales.
Core Skills & Expertise
- Expert knowledge of ABM methodologies principles and best practices.
- Proven leadership in change management strategy and team development.
- Strong analytical skills with experience using datadriven insights to optimize marketing impact.
- Excellent communication and executivelevel presentation skills.
- Proficiency in CRM marketing automation and ABM platforms
What We Offer
- Competitive compensation & benefits package.
- Opportunities to lead and shape a global ABM transformation.
- A dynamic inclusive work environment where innovation is encouraged.
- Flexible work arrangements to support worklife balance.
- Professional development opportunities to advance your career in a fastgrowing highimpact role.
Why Join Us
This is not just another ABM roleits a strategic leadership opportunity to redefine how HP engages with its most valuable customers. If youre passionate about ABM innovation sales alignment and marketing transformation wed love to hear from you.
HP offers a comprehensive benefits package including:
- Dental insurance
- Disability insurance
- Employee assistance program
- Flexible schedule
- Flexible spending account
- Health insurance
- Life insurance
Our compensation reflects the cost of labor across several U.S. geographic markets and we pay differently based on those defined markets. The typical base pay range for this role across the U.S. is $183650 $275450 annually with additional opportunities for pay in the form of bonus and/or equity. Pay within this range varies by work location and may also depend on jobrelated knowledge skills and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
Job
MarketingSchedule
Full timeShift
No shift premium (United States of America)Travel
Relocation
Equal Opportunity Employer (EEO)
HP Inc. provides equal employment opportunity to all employees and prospective employees without regard to race color religion sex national origin ancestry citizenship sexual orientation age disability or status as a protected veteran marital status familial status physical or mental disability medical condition pregnancy genetic predisposition or carrier status uniformed service status political affiliation or any other characteristic protected by applicable national federal state and local law(s).
Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.
If youd like more information about HPsEEO Policyor your EEO rights as an applicant under the law please click here:Equal Employment Opportunity is the LawEqual Employment Opportunity is the Law Supplement
Required Experience:
Exec
Employment Type
Full-Time
