Head of Brand Marketing - THG Experience
Head of Brand Marketing - THG Experience
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Salary Not Disclosed
1 Vacancy
Job Description
About THG
We are THG a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.
Our portfolio of leading retailers and brands such as LOOKFANTASTIC Myprotein ESPA Perricone MD and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.
With us youll go further faster. What are you waiting for
Head of Brand Marketing is responsible for planning developing implementing and managing the overallTHG Experience Portfolio Marketing Strategy including Hale Country Club & Spa King Street Townhouse Hotel and King Street Hotel Gym & Spa.
Main Responsibilities
- Provide leadership and expertise to drive long termbrand marketingstrategy and vision for each property under the THGExperience portfolio.
- Lead team on brand strategy from ideation to launch. Developand evolve cohesivebrand identity and messaging.
- Develop and execute comprehensive marketing strategies to drive brand awarenessandbrand consistencyand thatsupportsbusiness goals includingcustomer acquisition and revenue growth.
- Develop multichannel programs including setting and executing strategy developing forecasts evaluating appropriate budget levels and measuring results.
- Lead the of marketing projects from start to finish leveraging internal support customer communication and driving collaboration across business units.This may include projects such as overseeing website and app developments
- Support and review the creation of content across all mediums with hands on creative involvement.
- Collaborate with crossfunctional teams to identify target audiences market trends and competitive landscape to inform marketing initiatives.
- Oversee the creation and of compelling marketing campaigns across various channels including digital social media email content marketingandvideo.
- Generate new strategies and tactics to driveawareness of theTHG Experience portfolio and drive customers to our properties.
- Lead annual/monthly planning and strategy meetings to foster collaboration across multiple teams and keep projects on track. Develop data sets on ROI of marketing efforts and make recommendations according to findings.
- Monitor and report on key marketing metrics providing regular performance analysis and recommendations for improvement.
- Stay up to date with industry trends emerging technologies and best practices in marketing to drive innovation and competitive advantage.
- Continuously evaluate and optimize marketing processes and workflows to streamline operations and enhance efficiency.
- Ensure all aspects of marketing are on brand consistent focused on customer outcomes and employ best marketing practices.
- Identify trends and insights and optimize spend and performance based on the insight.
- Utilize strong analytical ability to evaluate endtoend customer experience across multiple channels and client touch points.
- Other tasks or duties as assigned.
Knowledge/Experience/Technical Skills/Behaviours
Essential Skills:
- Ability to lead a team to deliver a shared mission
- Ability to prioritise and structure work delivery
- Excellent communicator can give clarity and set direction
- Strong commercial awareness about the industry
- Exceptional writing and editing skills
- Critical thinker and problemsolving skills
Essential Behaviours:
- Strong leadership skills
- Passionate about never being ordinary
- Team worker able to collaborate across functions
- Ability to think outside of the box
- Organised
- Assertive
- Proactive and positive can do attitude
THG is proud to be a Disability Confident Committed employer. If you are invited to interview please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.
THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
Because of the high volumes of applications our opportunities attract it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you havent heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.
Required Experience:
Director
Employment Type
Full Time
