Career Opportunity

Role Title

Manager US Product Marketing

Purpose of role

Are you a strategic and handson dynamic marketing professional with a passion for financial products like life insurance

Join Foresters Financial as the Manager U.S. Product Marketing where youll play a pivotal role in developing and executing innovative marketing strategies and communications. Reporting to the AVP of Product and Distribution Marketing NA youll support our independent salesforce and help drive sales and engagement.

This role is ideal for a proactive resultsdriven marketer who thrives in a fastpaced environment. Strong project management skills and a rollupyoursleeves mindset are essential for success.

Job Description

Key Responsibilities

Marketing leadership:

• Strategic campaigns: Develop and execute campaigns aligned with toplevel departmental KPIs such as maintaining and increasing our active producer base and surpassing application submission volumes in support of the U.S. sales plan
• Crossfunctional collaboration: Partner with teams across the organization to brief marketingnavigating differing viewpoints gaining consensus and ensuring marketing initiatives are aligned with overall business objectives and effectively integrated across all channels

Content creation:

• Comprehensive content plans: Develop and implement content plans that drive engagement and conversions supporting marketing goals
• Workflow management and optimization: Navigate the intricacies of copy decks and champion them as an essential tool ensuring efficient workflow management and enabling the team to handle high volume fastpaced content requests
• Highquality : Collaborate closely with designers writers and other creative professionals to produce compelling highimpact marketing materials that resonate with target audiences

Project management:

• Timely delivery: Ensure project completion within set deadlines and budgets proactively reassessing workflows and integration points with stakeholders and marketing colleagues as needed
• Resource management: Efficiently allocate resources and manage workloads to ensure the team can meet project deadlines and deliver highquality work
• Compliance: Maintain adherence to all relevant legislative regulatory and internal policy requirements

Team management:

• Leadership and mentorship: Lead and mentor a diverse team of marketing specialists fostering a collaborative and highperforming environment through ongoing coaching feedback and growth opportunities
• Performance excellence: Set clear performance expectations and provide constructive and actionable feedback to ensure team members are meeting their goals
• Positive culture: Foster a positive team culture that encourages collaboration innovation and continuous improvement

Stakeholder collaboration:

• Synergy and alignment: Build and promote synergy between stakeholders from Sales Product Development Operations Legal and Compliance to ensure cohesive and effective marketing plans that align with overall business goals
• Clear communication: Act as a liaison between the marketing team and other stakeholders ensuring clear communication and understanding of marketing objectives and initiatives
• Relationship building: Develop and maintain strong stakeholder relationships to facilitate collaboration and support for marketing success

Performance measurement:

• Datadriven insights: Develop and assess reporting metrics to measure the effectiveness of campaigns and utilize data and analytics to inform decisionmaking and optimize marketing strategies
• Continuous optimization: Gather and incorporate feedback and analytics from stakeholders and data sources to continuously improve marketing effectiveness and impact

Key Qualifications

• Education (minimum required): Postsecondary degree or diploma in Marketing Communications Business or a related field
• Experience (minimum required): 5 years of marketing experience with a minimum of 2 years in a managerial role
• Experience in the financial services or life insurance industry is highly preferred
• Adaptable and resilient in an energetic environment embracing evolving priorities and shifting plans with ease and confidence
• Demonstrated understanding of B2B and B2B2C marketing dynamics including how to engage and empower independent salesforces while crafting strategies that resonate with both distributors and end consumers
• Leadership skills and experience in coaching and developing a team
• Selfmotivated detailoriented with solid project management skills
• Excellent oral and written communication skills
• Strong collaborator with excellent interpersonal skills able to work effectively with internal and external stakeholders in a fastmoving and evolving landscape
• Proficient in Microsoft Office suite (Microsoft Word PowerPoint Excel etc.
• Demonstrated understanding of email marketing tools i.e. Salesforce Marketing Cloud Mailchimp or equivalent content management systems i.e. Sitecore Adobe Experience Manager and analytics and performance measurement tools i.e. Google Analytics Looker Power BI
• Demonstrated experience in campaign performance tracking methods such as UTM tagging A/B testing conversion rate optimization
• Previous experience using project management/workflow tools i.e. Asana Monday Trello etc.

#LIHybrid

Equal Opportunity Employment and Inclusion at Foresters Financial we are committed to sustaining an equal opportunity environment for all job applicants. We embrace Inclusion Diversity and Equity (IDE) as a core strategic objective for building strong innovative teams in which all our employees can show up wholly and authentically as themselves.

Foresters Financial strives to provide an accessible candidate experience for prospective employees with different abilities. If you anticipate needing any type of accommodations during the recruitment process please email in advance of your appointment.

Thank you for choosing Foresters. Only those candidates who will be selected for further consideration will be contacted by our Talent Acquisition Team.