Senior Product Marketing Manager – Anaplan Intelligence (AI)

At Anaplan we are a team of innovators focused on optimizing business decision-making through our leading AI-infused scenario planning and analysis platform so our customers can outpace their competition and the market.

What unites Anaplanners across teams and geographies is our collective commitment to our customers success and to our Winning Culture.

Our customers rank among the whos who in the Fortune 50. Coca-Cola LinkedIn Adobe LVMH and Bayer are just a few of the 2400 global companies who rely on our best-in-class platform.

Our Winning Culture is the engine that drives our teams of innovators. We champion diversity of thought and ideas we behave like leaders regardless of title we are committed to achieving ambitious goals and we love celebrating our wins big and small.

Supported by operating principles of being strategy-led values-based and disciplined in execution youll be inspired connected developed and rewarded here. Everything that makes you unique is welcome; join us and lets build whats next - together!

We are now looking for a Senior Product Marketing Manager Anaplan Intelligence (AI) to help shape position and evangelize Anaplans rapidly evolving AI this role you will help define and execute the go-to-market strategy for Anaplan Intelligence supporting our mission to lead the market in applying predictive generative and agentic AI to Enterprise Business Planning processes. This is a hybrid role based 2 days a week out of our London or York office who will report in the Director of Product Marketing Platform who is based in the U.K.

Your Impact

• Own and drive product marketing strategy for Anaplan Intelligence helping shape and refine our AI narrative messaging and market positioning in a differentiated way.
• Develop clear compelling positioning that explains how ourpredictive generative and agentic AI capabilities deliver transformational value in Enterprise Business Planning - improving productivity agility and decision excellence for large enterprise customers.
• Partner withproduct management and strategy teams to contribute to product strategy roadmap and the creation of compelling visual use cases that demonstrate the real-world benefits of Anaplan Intelligence and AI bringing market customer and competitive insights that shape innovation priorities.
• Evangelize Anaplan Intelligence externally representing Anaplan at industry conferences webinars and customer forums working with our solutions marketing team to confidently communicate how AI transforms enterprise planning across finance supply chain sales and workforce.
• Work closely with ourAR team and industry analysts (e.g. Gartner Forrester IDC) and media to ensure Anaplans AI capabilities are understood accurately represented and well-positioned in solution assessments and market reports.
• Createmessaging frameworks GTM materials enablement content and conceptual/demo videos that showcase how Anaplan Intelligence drives enterprise productivity - helping GTM teams position us against competitors.
• Partner withcampaigns demand generation and content teams to ensure AI-related content fuels pipeline growth and supports leadership positioning.
• TrackAI industry trends analyst assessments and competitive moves - and turn these insights into clear actionable recommendations for GTM and product teams.

Your Qualifications

• 4 years of enterprise B2B SaaS product marketing experience with significant recent focus on artificial intelligence capabilities or products sold to large enterprise customers ideally to Senior IT CIOs and technical decision-makers.
• Strong experience positioning and marketingpredictive generative and agentic AI capabilities with the ability to translate complex AI concepts into clear differentiated messaging and customer-centric value propositions.
• Experience inEnterprise Performance Management (EPM) Integrated Business Planning (IBP) or Business Intelligence (BI) or demonstrated ability to learn complex platforms quickly.
• Proven track record contributing toAI product strategy and roadmap discussions using customer market and competitive insights to influence innovation priorities.
• Comfortable and credibleevangelizing AI solutions externally - presenting at conferences webinars analyst briefings and customer forums.
• Experience working withindustry analysts (e.g. Gartner Forrester IDC) and AR/PR teams to shape solution assessments category positioning and market perception.
• Demonstrated ability to createmessaging frameworks GTM materials and enablement content that successfully support competitive positioning and sales execution.
• Skilled incross-functional collaboration partnering with product sales campaigns demand generation and content teams in a fast-scaling global SaaS environment.
• Excellent written and verbal communication skills for engaging bothtechnical and business audiences.

Preferred Skills

• Bachelors degree from an accredited university; advanced qualifications or certifications in product marketing AI/ML or enterprise SaaS are a plus.
• Familiarity with planning platforms like Anaplan or similar technologies.
• Understanding ofEnterprise Business Planning including how artificial intelligence is transforming decision-making across finance supply chain sales and workforce/HR planning.
• Experience shaping or contributing toAI category leadership narratives in collaboration with industry analysts AR/PR teams and external thought leadership channels.
• Proven success creating and executingsales enablement and competitive positioning strategies for AI or analytics solutions.
• Familiarity withkey competitors in enterprise business planning and how Anaplan can differentiate its AI capabilities in the market.
• Ability to write speak and present aboutAIs role in enterprise productivity decision excellence and planning transformation in a way that resonates with both technical and business audiences.
• Passion forAI innovation and for helping shape how artificial intelligence drives the future of enterprise business planning.

Our Commitment to Diversity Equity Inclusionand Belonging (DEIB)

We believe attracting and retaining the best talent and fostering an inclusive culture strengthens our business. DEIB improves our workforce enhances trust with our partners and customers and drives business success. Build your career in a place where diversity equity inclusion and belonging arent just words on paper this is what drives our innovation its how we connect and it contributes to what makes us a market leader. We believe in a hiring and working environment where all people are respected and valued regardless of gender identity or expression sexual orientation religion ethnicity age neurodiversity disability status citizenship or any other aspect which makes people unique. We hire you for who you are and we want you to bring your authentic self to work every day!

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process perform essential job functions and receive equitable benefits and all privileges of employment. Please contact us to request accommodation.

Fraud Recruitment Disclaimer

It has come to our attention that fraudulent and fictitious job opportunities are being circulated on the Internet. Prospective candidates are being contacted by certain individuals mainly through telephone calls emails and correspondence claiming they are representatives of Anaplan. The main purpose of these correspondences and announcements is to obtain privileged information from individuals.

Anaplan does not:

• Extend offers to candidates without an extensive interview process with a member of our recruitment team and a hiring manager via video or in person.
• Send job offers via email. All offers are first extended verbally by a member of our internal recruitment team whenever possible and then followed up via written communication.

All emails from Anaplan would come from an @ email address. Should you have any doubts about the authenticity of an email letter or telephone communication purportedly from for or on behalf of Anaplan please send an email to before taking any further action in relation to the correspondence.