Director of Industry Marketing Strategy
Director of Industry Marketing Strategy
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Salary Not Disclosed
1 Vacancy
Job Description
Overview
CAMP Systems is the leading provider of aircraft compliance and health management services to the global business aviation industry. CAMP is the preeminent brand in its industry and is the exclusive recommended service provider for nearly all business aircraft manufacturers in the world. Our services are delivered through a SaaS plus model and we support over 20000 aircraft on our maintenance tracking platform and over 31000 engines on our engine health monitoring platform. Additionally CAMP provides shop floor management ERP systems to over 1300 aircraft maintenance facilities and parts suppliers around the world. CAMP has grown from a single location company in 2001 to over 1600 employees in 13 locations around the world.
CAMPs relationships with business aircraft manufacturers aircraft maintenance facilities and parts suppliers place it in a unique position to understand how current offline information flows in the business aviation industry to introduce friction to the global market for business aviation parts and services. CAMP is building a digital business that will streamline the exchange of parts and services and create substantial value for both CAMP and the aviation industry at large.
Quantum Control is a fully integrated business solution designed specifically for aviation MROs Distributors and Manufacturing companies. Quantum Controls comprehensive suite of modules streamlines business processes while optimizing a companys operational performance.
CAMP is an exciting company to work for not only because of its future growth prospects but also because of its culture. Smart motivated people who want to take initiative are given the opportunity and freedom to make things happen. CAMP is part of the Hearst Transportation portfolio.
Job Summary
We are looking for a seasoned professional with deep experience in the Aviation Aftermarket industry. The ideal candidate will lead the development and of innovative strategies aimed at promoting and maximizing our aftermarket software solution which includes a comprehensive ERP solution along with complementary products and services. This position will require an indepth understanding of the aviation aftermarket landscape a strategic mindset and a mature understanding as to how this industry buys sells and repairs aviation assets.
Responsibilities
Strategic Marketing Leadership:
- Develop and implement comprehensive marketing strategies specifically tailored for our products and the aviation aftermarket sector.
- Identify emerging trends opportunities and key growth areas in the aviation aftermarket industry to guide marketing initiatives.
- Identify new product and business opportunities and validate with customers and prospects and develop the business model and gotomarket plan
Brand Development & Management:
- Strengthen brand awareness and differentiate the company from competitors in a competitive market.
- Ensure consistent messaging and branding across all communication channels including digital print and events.
- Evangelize the companys solutions and drive successful gotomarket implementation.
Market Research & Analysis:
- Conduct detailed market research and competitor analysis to identify market demands and customer needs within the aviation aftermarket industry.
- Utilize customer insights to develop targeted campaigns that resonate with key decisionmakers such as airline operators MRO providers suppliers and OEMs.
- Stay ahead of industry changes and regulatory updates ensuring marketing efforts remain relevant and compliant.
Sales Enablement & Collaboration:
- Collaborate closely with the sales team to create marketing materials presentations and collateral that support sales efforts and enhance customer engagement.
- Develop and recommend customer retention programs including loyalty initiatives and aftersales service support.
- Recommend marketing insights and tools that help the sales team effectively communicate value propositions to potential and existing clients.
Industry Relations & Networking:
- Build and maintain strong relationships with key customers and stakeholders in the aviation aftermarket including suppliers distributors MROs and OEMs.
- Represent the company at relevant industry conferences trade shows and events to increase brand visibility and network with potential clients.
Requirements
- Bachelors degree in Marketing Business Administration or a related field. A Masters degree or MBA is a plus.
- Minimum of 710 years of practical hands on experience in the aviation aftermarket space with experience in the related sectors (such as MRO parts distribution or aerospace services).
- 510 years experience with ERP software systems. Multiple systems is a plus. Must have an intuitive understanding of an ERP systems value and ROI.
- Strong understanding of aviation aftermarket software products services and market dynamics.
- Excellent communication and interpersonal skills.
- Ability to collaborate effectively with crossfunctional teams including sales product development and customer service.
- Proficiency with marketing automation tools (e.g. HubSpot Marketo) CRM software (e.g. Salesforce) and analytics platforms (e.g. Google Analytics).
- Strong project management skills.
- Strategic thinker with a resultsdriven mindset.
- High attention to detail and the ability to manage multiple projects simultaneously.
- Creative and innovative with a passion for staying at the forefront of industry trends.
- Proactive and selfmotivated with a strong focus on delivering value to customers and the business.
Compensation: up to $150000.00 USD per year dependent on experience plus a bonus program
CAMP is committed to creating a diverse environment and is proud to be an affirmative action and equal opportunity employer. We understand the value of diversity and its impact on a highperformance culture. All qualified applicants will receive consideration for employment without regard to race color religion sex disability age sexual orientation gender identity national origin veteran status or genetic information.
CAMP is committed to providing access equal opportunity and reasonable accommodation for individuals with disabilities in employment its services programs and activities. To request reasonable accommodation please contact .
All qualified applicants will receive consideration for employment without regard to race color religion gender national origin age sexual orientation gender identity disability or veteran status EOE
Required Experience:
Director
Employment Type
Full-Time
