NavCo Head of Global Communications and PR

Job Description:

Dentsu and Santander are partnering to drive growth and prosperity by helping Small and Midsized Businesses to access International Trade through a worldfirst global platform and ecosystem of expertise insight and connections. This role will be an important member of the team behind our platforms launch and global success.

About the Role

The Head of Global Communications and PR will be responsible for shaping and executing a global communications strategy that supports market launches drives subscriber acquisition and strengthens our brands presence across key global markets. In this handson leadership role you will dive deep into understanding customer needs the companys product offerings and our brand proposition to create impactful and compelling messaging. This will involve working closely with commercial partners government bodies Chambers of Commerce industry associations and corporate investors to develop joint gotomarket (GTM) plans that resonate with our customers and drive growth.

Key Responsibilities

Global Communications Strategy Development:

• Lead the creation and of a comprehensive global communications strategy with a focus on aligning messaging to customer needs our value proposition and product offerings.

• Craft a consistent narrative that is rooted in a deep understanding of our customers pain points desires and the value our product brings to them.

• Ensure communications reflect the companys global growth ambitions and align with longterm business objectives.

CustomerCentric Messaging and Positioning:

• Work closely with product sales and customer success teams to deeply understand customer needs and challenges.

• Tailor our communications and PR strategies to ensure they speak directly to the pain points and aspirations of our target audience driving deeper engagement and action.

• Ensure that our products features benefits and differentiation are communicated in a way that resonates with our target customers and sets us apart in the market.

Market Launches and Subscriber Acquisition:

• Support market launches by developing PR and communications strategies that amplify our product offerings and drive customer acquisition.

• Collaborate with crossfunctional teams to ensure messaging and campaigns are tailored to specific markets and customer segments using insights to maximize impact.

• Develop targeted PR campaigns and content to promote the launch and growth of new products and services ensuring they are positioned in the most compelling way.

Partnership Marketing and Joint GTM Plans:

• Collaborate with commercial partners government bodies Chambers of Commerce and industry associations to develop joint gotomarket strategies.

• Work with these partners to align our communications efforts ensuring that both parties goals are met while driving awareness and subscriber acquisition.

• Leverage partnerships to extend our reach and drive the growth of our subscriber base through cobranded campaigns media outreach and joint events.

Media Relations & Public Relations Management:

• Develop and manage media relations strategies to secure highquality media coverage across global markets.

• Work closely with journalists and influencers to shape and share our product stories and company achievements in alignment with our brand proposition.

• Write and distribute press releases manage media inquiries and work with spokespeople to ensure the companys story is told effectively.

Thought Leadership and Content Creation:

• Position the companys executives and leadership as thought leaders in the industry by securing speaking opportunities media interviews and opeds in relevant publications.

• Lead the creation of content that speaks to the challenges and needs of our customers using insights to position our product as the solution to their problems.

• Oversee the development of white papers case studies and customer stories that highlight the success of our product and its impact on subscribers.

Crisis Communications & Reputation Management:

• Serve as the primary spokesperson for the company in times of crisis ensuring that our communication remains consistent transparent and aligned with company values.

• Manage proactive reputationbuilding efforts while swiftly addressing any negative publicity or issues that may arise.

• Monitor and assess media coverage to identify any potential threats or opportunities for proactive communications.

Internal Communications and Stakeholder Engagement:

• Collaborate with internal teams to ensure consistent messaging and alignment across all departments ensuring the team is fully aligned with company objectives and market needs.

• Regularly communicate the companys progress vision and product updates internally maintaining strong employee engagement and morale.

• Work closely with leadership to develop communications strategies that drive employee engagement and support organizational goals.

Team Leadership and Development:

• Lead and mentor a team of communications professionals fostering a collaborative and resultsoriented environment.

• Provide guidance support and professional development opportunities to ensure the communications team is empowered to deliver impactful strategies.

• Ensure that the team is wellequipped to understand customer needs and adapt messaging and campaigns accordingly.

Qualifications

• Education: Bachelors degree in Communications Public Relations Marketing Business or a related field. An MBA or advanced degree is a plus.

• Experience: Minimum of 10 years in global communications and PR with a proven track record of leading teams driving product messaging and supporting subscriber acquisition strategies.

• Customer Understanding: A deep understanding of customer needs the ability to craft messaging that resonates with diverse audiences and experience adapting communications strategies based on customer insights.

• Media Relations & PR Expertise: Extensive experience in media relations crisis communications and managing PR campaigns across global markets.

• Partnership & Collaboration: Proven ability to work with strategic partners industry bodies and government departments to develop joint marketing and communications strategies.

• Brand Strategy & Messaging: Strong background in crafting compelling brand messaging positioning and storytelling that connects with target customers and drives engagement.

• Leadership Skills: Experience managing and mentoring a highperforming communications team with the ability to lead by example and drive results.

• Analytical & DataDriven: Strong analytical skills to measure the success of PR campaigns and adjust strategies based on performance data.

• Global Perspective: Experience in managing communications strategies across multiple global markets with an understanding of regional differences and cultural nuances.

• Languages: English essential with Spanish and other languages advantageous.

A few of the benefits

• Youll have a great compensation package private health & dental insurance corporate discounts and career development through Dentsu University and free access to LinkedIn learning

• 29 days of annual leave 25 days of regular holidays birthdays off and 3 additional wellness days)

• We also offer the opportunity to volunteer for up to 2 days per year and tend to close down the agency between Christmas and New Years

• Youll have a hybrid working schedule with flexible start/end hours

Inclusion and Diversity

Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us this is the foundation for great innovation which in turn generates better outcomes for our people partners and communities. This is why we encourage applications from people with disabilities and of all ages nationalities backgrounds and cultures.

We are happy to discuss flexible and agile approaches to working for all our roles we cant promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process please discuss this with our recruitment teams.

#LIVW2 #LIHybrid

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