2025 WLWT Summer Intern - Creative Services
2025 WLWT Summer Intern - Creative Services
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Salary Not Disclosed
1 Vacancy
Job Description
WLWT TV the Hearst Television owned NBC affiliate in Cincinnati is recruiting college students for a 10 to 12 week paid summer internship program which provides a handson professional learning experience with an emphasis on the basics of marketing branding and promotion for broadcast TV and the WLWT Brand. The WLWT Creative Services Internship Program is administered through inperson training and shadowing of the marketing team. This role report to the Creative Services Director.
Interns are introduced to every aspect of the marketing and branding operation including but not limited to:
MARKETING BASICS:
- Station Key Objectives and OnAir Marketing
- Station tone / style / graphics / announcer
- Overview of StationOwned Platforms
- Overview and Relevance of Social Platforms
- Topical News Training
- Topical Weather Training
- Creating a Relationship with Viewers: New Marketing Pyramid
- Important Station Programming
- Local vs. Network vs. Syndicated
- Importance of Community Events
- Working with Other Departments: Their Roles and Responsibilities
SYSTEMS AND TOOLS OF THE TRADE:
- Social Marketing
- Wide Orbit
- Mixpo / Netsertive
- Premiere / After Effects
- Canon C300
SKILLS AND RESPONSIBILITIES:
- Logs and Inventory Management
- Writing: News Image vs. Topical vs. POP vs. Entertainment
- News Topical Bootcamp
- Shooting / Lighting
- Editing
- Inperson attendance
Successful Completion of Internship:
- Write and edit an image promo as the final project.
- After completing the 10week internship the intern should understand the role of the creative services department in broadcast television and have an understanding of the marketing options for branding and promoting a broadcast station.
Diversity Statement
At Hearst Television we tell stories every day. Stories about people of all cultures backgrounds perspectives and identities. Thats why behind the scenes we believe in being an organization as diverse and varied as the audience we reach ensuring that the content we create is more compassionate and more representative of the communities we serve.
Required Experience:
Intern
Employment Type
Part-Time
