Paid Media Specialist
Paid Media Specialist
Posted on :
05-04-2025
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1 Vacancy
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Job Description
A fintech client is seeking aPaid Media Specialistto join our dynamic marketing team. The ideal candidate will have a strong focus on data analytics and a proven track record in managing and optimizing paid media campaigns across various platforms.
RESPONSIBILITIES
- Plan execute and manage paid media campaigns across platforms such as Google Ads Facebook Ads LinkedIn and others.
- Analyze campaign performance data to derive actionable insights and optimize ad spend. Utilize tools like Google Analytics SEMrush or similar platforms.
- Create and present comprehensive reports on campaign performance including key metrics ROI and recommendations for improvement.
- Monitor and manage campaign budgets ensuring efficient allocation of resources to maximize results.
- Conduct A/B tests on ad creatives targeting and bidding strategies to improve overall campaign performance.
- Work closely with creative and content teams to develop compelling ad copy and visuals that align with campaign goals.
- Stay updated on industry trends competitor strategies and emerging platforms to inform campaign strategies.
- Previous experience in paid media management and data analytics.
- Proficiency in Google Ads Facebook Ads Manager and analytics tools.
- Strong analytical skills with the ability to interpret data and make datadriven decisions.
- Excellent communication and presentation skills.
- Detailoriented with a strong focus on results.
Required Experience:
Senior IC
Employment Type
Contract
Key Skills
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