Advertising Effectiveness Manager
Advertising Effectiveness Manager
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Job Description
Job Description:
Deploy and pilot in Mars bestinclass consumer insights tools and capabilities in Media and Creative Excellence across all segments and regions. Work closely with Mars Segment insights marketing and media teams to improve existing tools and pilot new ones to support content development media planning and communication strategy development.
The job holder is responsible for deploying the Mars signature tool to measure advertising communication effectiveness across the 3 segments. On top of this they will be responsible for the deployment of other Horizondeveloped best practices in the Creative and Media space.
To achieve this objective the role holder has to proactively liaise with key internal stakeholders (local/regional and global Insights and Marketing teams) and external stakeholders (Research Agencies Data Providers Media and Creative agencies)
The position will require limited global travel estimated at 10
What are we looking for
Masters degree in Marketing Business Administration Engineering or Human Sciences.
Significant prior experience in a consumer research role (e.g. Consumer Insights Marketing
Research Agencies)
Proven experience in Marketing Communications (Media and Creative) planning development or measurement
Track record of deploying tools/methodologies in a commercial business environment
Proven analytical networking and communication skills
Experience in working simultaneously on several projects
Experience in multicountry/cultural working environments (global or regional)
What will be your key responsibilities
As the Comms Lab Acceleration Manager the associate would work in close partnership with the Mars Horizon insights team and the segment insights teams to develop and deploy tools white papers
and key beliefs to various units to improve decisions in Marketing Communications.
Ensure Horizon tools are continuously deployed and applied to critical business questions and support with adhoc requests. Horizon toolkit include bestinclass proprietary tools in the areas of optimizing creative and media strategy effectiveness through understanding human behavior including: neuromarketing research facial coding eyetracking sales lift studies AI enabled tools etc.
Manage the process and delivery of 100 creative effectiveness projects across 4 segments and 8 countries. Translate research requirements (coming from local/global Marketing / Insights teams) into a request for analysis for the team of data analysts
responsible for running the analytical engine; transform the results into insights and present them to Marketing and Insights teams.
Identify gaps and help other members of the Horizon Comms Lab team evolve the suite of standardised Horizon tools to support future research and development in the Communications area
Act as Segment Global Point of Contact for Marketing Communications in Horizon and support Senior Manager Comms Lab to build relationships with segment Insights and Marketing stakeholders and act as a point of contact for segment associates queries on Media and Creative Insights teams.
Copilot global research initiatives based on the segments priorities. e.g. Media 2025 New Growth Models Comms Key Beliefs.
Maintain a database of crosssegment learnings that can enable key beliefs at the various strategy levels (ex. biddable meaningful personalization etc.
Land bestinclass methodologies and KPIs in the business against Media 2025 growth strategies such as brand purpose fame distinctiveness etc
What can you expect from Mars
Work with diverse and talented Associates all guided by the Five Principles.
Join a purposedriven company where were striving to build the world we want tomorrow today.
Bestinclass learning and development support from day one including access to our inhouse Mars University.
An industrycompetitive salary and benefits package including company bonus.
#LIRM2
#LIHybrid
#TBDDT
Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability status protected veteran status or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability it is available upon request. The company is pleased to provide such assistance and no applicant will be penalized as a result of such a request.
Required Experience:
Manager
Employment Type
Full-Time
