Lead Manager - Communications

CPA a leading developer and distributor of technology and business solutions for the accounting and finance profession is seeking an experienced Lead Manager Communications in collaboration with the Director Corporate Communications will work closely with executive leadership and internal SMEs to develop and execute multichannel communication strategies and content focused on supporting key CPA corporate and thought leadership initiatives. The role will also provide additional communications team support for public relations social media the production of our biweekly AICPA Town Halls and other related activities.

Key job responsibilities

• Support of communications and public relations activities working closely with the DirectorCorporate Communications and PR and executive leadership to bolster CPA.coms story image and reputation; give visibility to its leadership team; support its B2B offerings; and help marketing and sales teams raise awareness of products and flagship events.
• Draft and develop press releases articles bylines blogs videos social posts infographics web copy executive presentations and other content that supports outbound engagement.
• Manage the production of content including coordinating with external agencies writers designers and/or multimedia teams where needed.
• Support development and maintenance of corporate assets including but not limited to corporate PPT decks message guides and branding style guides.
• Support reviews of key channel content (blogs newsletters etc. prior to deployment to ensure accuracy and alignment to corporate positioning brand and style guides.
• Develop and maintain strong relationships with relevant trade business and finance reporters and external influencers.
• Support proactive PR announcements and launches capitalizing on the news cycle to deliver timely and relevant content to advance CPA.coms messaging and awareness of its products and solutions.
• Track and report quantitative and qualitative metrics and results to evaluate the effectiveness of PR strategies and ensure quality standards.
• Stay updated on current news industry trends market changes and competitor activities to identify opportunities for innovation and differentiation.
• Keep uptodate on current technologies and trends in content strategy marketing and PR.
• Other duties as needed.

Qualifications:

To perform this job successfully an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Computer Skills:

To perform this job successfully an individual should have knowledge of Microsoft Office Suite PowerPoint Microsoft Excel and general ticketing systems.

Education/Experience:

Bachelors degree (B.A./B.S. from fouryear college or university; and at least 58 years related communications journalism or marketing experience.

Knowledge Skills and Other Abilities:

• Excellent writing skills and demonstrated success writing content for a variety of business needs including digital/social copy bylines press releases blogs emails etc.
• Familiarity with media measurement and distribution tools including Cision.
• Thrives in a fastpaced dynamic environment with the ability to work under tight deadlines navigate competing priorities and effectively adjust work plans to respond to emergent challenges or opportunities.
• Ability to work independently and with limited oversight to accomplish agreed upon objectives and to evaluate results.
• Strong attention to detail.
• Good time management skills required.
• Ability to travel if needed <25.

About CPA

At CPA we empower CPAs and businesses with innovative technology solutions to help them drive sustainable success for their clients and organizations. We develop the solutions ourselves or in partnership with leading technology providers such as Paychex BILL Lukka Jirav and Vertex among many others.

Weve established ourselves as thought leaders on emerging technologies and as a trusted business advisor to accounting and finance professionals in the United States with a growing global focus. Our team works every day to transform accounting practice areas deliver cuttingedge technology solutions and advance the technology ecosystem for the profession.

Whats life like at CPA Our team members would describe it as innovative fastpaced and flexible. Were engagedwe get involved. Were accountablewe stand behind our work. Were collaborativewe thrive on teamwork. Were authenticwere true to who we are. And were innovativewere always looking to whats next.

Were also a subsidiary of the American Institute of CPAs which is part of the Association of International Certified Professional Accountants the worlds most influential organization representing 650000 finance and accounting professionals worldwide. Visit cpa to learn more.