Assistant Media Manager
Assistant Media Manager
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Job Description
Job Description
This role is categorized as hybrid. This means the successful candidate is expected to report to GM Global Technical Center Cadillac Tower three times per week at minimum. This job may be eligible for relocation benefits.
As an Assistant Media Manager for one of General Motors four vehicle brands or supporting our corporate brand media will help drive media strategy and planning for your brand. opportunity to support several different areas of the brand. You will be charged with driving innovation and pushing boundaries of emerging media to engage with new and returning customers across national regional and local tiers. You will be asked to bring new ideas and strategies that will elevate the brand presence and positively influence our relationship to deliver on key media and brand KPIs.
KEY RESPONSIBILITIES
- Form the strategic vision and plan for individual nameplates and own the media planning process
- Manage our Media AORs and media operations process
- Develop fresh insights to drive innovation and keep up with current/future trends in media while enabling a smarter and more effective media strategy and buying decisions
- Work effectively with the Brand Product and Performance Marketing teams to understand brand initiatives objectives and goals to drive the most effective media plans
- Effectively own and manage the allotted budget and drive appropriate investments and mix
- Integrate media ideas across Marketing/Sales/Field/CX/Experiential/Branded Entertainment Teams along with Creative AOR to facilitate the coordinated tiered National Zone LMA approach to all media channels
- Meet with media partners and evaluate offerings for brand fit
- Liaison with GM Research and Performance Marketing in the development of reports mix models identify and drive media KPIs across all channels and optimization plans
- Develop and foster a strong relationship with MediaOne central experts including Audience Ad Tech and channel leads
- Create and Lead Test & Learn media initiatives
- Present and inform leadership across sales and marketing of media plans
- Work with internal stakeholders to identify and implement new media strategies
- Monitor and analyze key performance metrics; optimize campaign activities
REQUIRED CORE COMPETIENCIES
- Forward looking mindset; the ability to spot trends and understand where the industry and opportunity will be in the future
- Thinks strategically and navigates effectively though complex situations
- Analytical data experience
- Ability to deliver results in an ambiguous environment
- Strong communication skills and the ability to influence
- Excellent research and presentations skillsTakes initiative is proactive and composed under pressure
REQUIRED QUALIFICATIONS
- Minimum of 5 years of marketing with a preference for media experience and managing onetoone targeted campaigns
- Demonstrated understanding of all areas of media with familiarity with the various media platforms technology and processes
- Experience working with or for media agencies
- Successfully manage multiple projects and deadlines
- Demonstrated ability to present including development of a PowerPoint presentation oral presentation skills and ability to tell a story resulting in decision making
- Outstanding oral and written communication
- Bachelors degree required preferred in marketing business or other related fields
Additional Job Description
PREFERRED QUALIFICATIONS
- Knowledge of GM structures and processes
- Automotive Experience
- Understanding of peoplebased planning and 1:1 targeting
GM DOES NOT PROVIDE IMMIGRATIONRELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g. H1B TN STEM OPT etc. NOW OR IN THE FUTURE.
#LIMO1
About GM
Our vision is a world with Zero Crashes Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better safer and more equitable for all.
Why Join Us
We aspire to be the most inclusive company in the world. We believe we all must make a choice every day individually and collectively to drive meaningful change through our words our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals dependent on role needs. Every day we want every employee no matter their background ethnicity preferences or location to feel they belong to one General Motors team.
Benefits Overview
The goal of the General Motors total rewards program is to support the health and wellbeing of you and your family. Our comprehensive compensation plan incudes the following benefits in addition to many others:
Paid time off including vacation days holidays and parental leave for mothers fathers and adoptive parents;
Healthcare (including a triple tax advantaged health savings account and wellness incentive) dental vision and life insurance plans to cover you and your family;
Company and matching contributions to 401K savings plan to help you save for retirement;
Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;
Tuition assistance and student loan refinancing;
Discount on GM vehicles for you your family and friends.
Diversity Information
General Motors is committed to being a workplace that is not only free of discrimination but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional personal educational or volunteer opportunities.GM is proud to be an equal opportunity employer.
We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.
Equal Employment Opportunity Statements
GMis an equal opportunity employer and complies with all applicable federal state and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals. As part of this commitment all practices and decisions relating to terms and conditions of employment including but not limited to recruiting hiring training promotion discipline compensation benefits and termination of employment are made without regard to an individuals protected characteristics. For purposes of this policy protected characteristics include an individuals actual or perceived race color creed religion national origin ancestry citizenship status age sex or gender (including pregnancy childbirth lactation and related medical conditions) gender identity or gender expression sexual orientation weight height marital status military service and veteran status physical or mental disability protected medical condition as defined by applicable state or local law genetic information or any other characteristic protected by applicable federal state or local laws and ordinances. If you need a reasonable accommodation to assist with your job search or application for employment email us ator call us at. In your email please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
Required Experience:
Manager
Employment Type
Full-Time
