Email Marketing Automation Specialist - Two Rivers Marketing
Email Marketing Automation Specialist - Two Rivers Marketing
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Job Description
Company Location: Two Rivers Marketing Des Moines IA
Position Type: Hybrid
Position Schedule: Full Time
Education Level: 4 Year Degree
WHO WERE LOOKING FOR
The Email and Marketing Automation Specialist will assist in developing and executing marketing automation and email marketing campaigns supporting crossfunctional teams in bringing customer journeys to life through text and email communications. This role will focus on implementing email marketing best practices executing campaigns and analyzing performance data to optimize marketing efforts.
The specialist will work under the guidance of senior team members to execute against defined segmentation strategies personalize campaigns and monitor performance metrics to drive engagement and conversions. This role requires strong attention to detail creativity and a datadriven mindset to support marketing automation initiatives.
WHAT OUR EMAIL & MARKETING AUTOMATION SPECIALIST WILL DO ONCE THEYRE HERE
- Assist in executing and optimizing email marketing and automation strategies to support client objectives.
- Collaborate with teams to gather campaign requirements and configure email automation workflows.
- Maintain and optimize customer data for segmentation personalization and targeting.
- Ensure adherence to email design best practices accessibility and brand guidelines.
- Conduct thorough QA testing including content accuracy rendering and link functionality.
- Execute A/B testing to improve engagement and analyze results for optimization opportunities.
- Generate and analyze performance reports to track campaign effectiveness and recommend improvements.
- Support the maintenance integration and optimization of marketing automation platforms (Salesforce Marketing Cloud Pardot Marketo HubSpot).
- Assist in database management ensuring proper list hygiene segmentation and compliance with data privacy regulations.
- Stay informed on industry trends emerging technologies and marketing automation innovations to enhance marketing efforts.
- Contribute to the development of scalable processes best practice documentation and data governance initiatives.
- Work with leadership to assess and enhance CRM marketing automation and lead generation services.
- Completes timesheets daily.
- Other relevant duties as assigned.
Skills Required:
- Basic understanding of email marketing and marketing automation platforms (Salesforce Marketing Cloud Pardot Marketo HubSpot or similar).
- Familiarity with HTML/CSS for email formatting (preferred but not required).
- Strong analytical skills with the ability to interpret campaign data and draw actionable insights.
- Experience with A/B testing and optimizing email performance.
- Excellent attention to detail and ability to follow established workflows.
- Strong organizational and timemanagement skills.
- Experience working in Microsoft Excel and data visualization tools (Tableau Google Analytics etc..
- Effective communication skills for collaboration with internal teams.
- Knowledge of integrated marketing strategies and digital marketing principles.
- Ability to work effectively with a variety of internal teams.
- Ability to understand and adhere to budgets and schedules.
WHAT OUR EMAIL & MARKETING AUTOMATION SPECIALIST WILL NEED TO SUCCEED
- Bachelors degree in marketing communications business or a related field is preferred.
- 13 years of experience in email marketing digital marketing or marketing automation.
- Familiarity with email marketing best practices and CRM platforms.
- This role offers opportunities for professional growth including access to Salesforce Marketing Cloud certifications.
WHY TWO RIVERS MARKETING (A DIVISION OF VGM GROUP)
Professionally were big enough to give you the opportunity to work with global B2B brands and move up in the ranks in a stable growing company. Culturally 2RM does things differently than typical shops. As an employeeowned agency we put our associates first. Our commitment to work/life balance is like none other. At 2RM you dont feel owned by your job. Like we always say you wont live here. Youll thrive here. Our values drive how we work and who we hire. You will see these values ingrained in how we support our customers and work with team members in the work environment weve created.
This job description reflects the general duties of the job but is not a detailed description of all duties which may be inherent to the position. Reasonably related additional duties may be assigned to the individual Associate.
VGM Group Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.
This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
