Sr Manager Product Merchandising

Hybrid Work Model

Job Summary:

The Sr. Manager Product Merchandising will serve as the primary liaison between Sega Japan and key partners overseeing product merchandising strategies and in the North American market. This role will take the lead in planning and managing events and popup shops ensuring alignment with Segas Americas and European branding and merchandising goals.

Duties and Responsibilities:

Merchandising Strategy &

• Develop and implement effective merchandising plans based on market trends consumer insights and competitive analysis.
• Collaborate with Sega Japan to coordinate product lineups and promotional strategies.

Event & Popup Shop Planning & Management

• Lead the planning and evaluation of events and popup shops to enhance brand awareness and drive sales.
• Oversee all aspects of event including logistics vendor coordination and promotional activities.

Partnership Development & Management

• Establish and maintain strong relationships with domestic and international licensees and retail partners.
• Identify and negotiate new partnership opportunities to expand Segas product merchandising presence.

Product Development & Approval Process

• Supervise product design development and promotional approvals ensuring alignment with brand guidelines and market needs.
• Work closely with Sega Japan and internal teams to maintain product quality and consistency.

Market Research & Analysis

• Conduct ongoing research on market trends consumer preferences and competitive landscapes to inform decisionmaking.
• Analyze sales data and consumer feedback to identify areas for improvement in product strategies and marketing efforts.

Working Inoffice

• This an essential function of this position.This requirement of facetoface interaction is in place to ensure effective supervision collaboration and teamwork. Inoffice attendance is required for the following reasons:
• For effective supervision of employees and our work product which includes ensuring all employees have necessary oversight of their work and access to supervisory assistance which includes meetings to review work product deadlines and status.
• To foster communication and collaboration among team members which includes the following: allowing for spontaneous brainstorming sessions and exchanges of ideas quick access to team members to enable collaborative problemsolving and stronger cohesion among coworkers and within teams.
• To enhance the sharing of information necessary to effective job performance and product creation.
• To enhance understanding of our stakeholders work and business needs facilitate a more seamless and organic workflow and ultimately increase efficiency and successful outcomes.

Work Conditions

• Ability to travel domestically and internationally as required.
• Flexible working hours to accommodate collaboration with Japanbased teams.

Other Duties as Assigned

Qualifications and Skills:

• Minimum of 5 years of experience in merchandising licensing or a related field.
• Proven track record in event planning and .
• Deep understanding of Japanese business culture and market dynamics.
• Strong project management and organizational skills.
• Analytical mindset with strong problemsolving abilities.
• Excellent teamwork and leadership skills.
• Bachelors degree in Marketing Business or a related field.
• A Masters degree is a plus.

Qualifications Plus:

• Businesslevel fluency in both English and Japanese (written and spoken) a plus.
• Experience in the entertainment industry particularly in the video game sector.
• Background in international licensing or merchandising.
• Knowledge of digital marketing and ecommerce.