Marketing BTL Activation
Marketing BTL Activation
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Job Description
Key Responsibilities (KRAs)
1. InStore Activation :
Ensure that product placements signage and displays are strategically positioned to
capture customer attention
Execute instore display promotions and activations in line with brand guidelines.
Coordinate with vendors depots and local sales team for visibility implementation
Work closely with dealers and local sales team to secure optimal shelf space and visibility
elements placement in right areas
2. Visual Merchandising Excellence:
Maintain visual merchandising across dealer points by periodic visits to A and B Class
outlets
a. Replenishing and maintaining brand assets during retail outlet visits
Train and guide store staff on effective merchandising techniques ensuring they are
equipped to maintain visual standards and enhance customer engagement.
3. Local Trade Show :
Plan end to end process for local trade show like scouting property arranging
all elements like food sound system gifts etc
4. Data Analysis and Reporting:
Monitor competition merchandising initiatives. Provide regular reports offering insights into
the impact of merchandising efforts and recommending changes as needed.
Competition tracking Visibility
5. CrossFunctional Collaboration:
Work closely with the marketing sales supply chain (depot) teams to align merchandising
efforts with broader business goals.
Communicate and coordinate with regional sales representatives to ensure seamless
of strategies and gather onground insights.
Qualifications and Requirements:
Bachelors degree in marketing.
25 years of experience in merchandising retail marketing or related roles preferably within
the same industry or market segment.
Excellent communication and interpersonal skills to effectively collaborate with various
stakeholders like local sales team vendors.
Creative thinking and the ability to develop innovative local merchandising implementation
solutions.
MUST HAVE REQUIREMENTs
Selfowned 2wheeler and willingness to travel within the region as and when required.
Minimum 12 years of merchandising experience
Required Experience:
Manager
Employment Type
Full-Time
