Senior Vice President and General Manager of Sales and Marketing
Senior Vice President and General Manager of Sales and Marketing
Posted on :
05-04-2025
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1 Vacancy
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Job Description
Senior Vice President and General Manager of Sales and Marketing Harrison OH (Job ID:.
Are you ready to lead the charge in shaping the future of a legendary American manufacturing powerhouseCincinnati Incorporatedis a privately owned industrial machine manufacturer thathas been a staple in the metal fabrication industry since the late 1890s. If you are avisionary Senior Vice President and General Manager of Sales and Marketing in the machine tool (or similar) industry come be a part of our innovative and dedicated team and see why we were recognized as one of Newsweek Magazines Top 200 MostLoved Workplaces in America!
Position Summary:The Senior Vice President of Sales and Marketing is a critical leadership role responsible for driving revenue growth and market share expansion by developing and executing comprehensive sales marketing service aftermarket and product management strategies. This executive will lead a unified team fostering collaboration and alignment to achieve ambitious business objectives. The primary focus is to establish and implement a dynamic sales marketing and product strategy that not only meets but significantly surpasses market growth positioning the company as a leader in the industry. Furthermore this role is a key member of the executive leadership team actively participating in the creation and of the overall business strategy.
Key Responsibilities:
- Strategic Leadership:
- Develop and implement a comprehensive datadriven sales marketing and product strategy that aligns with the companys overall business objectives.
- Identify and capitalize on emerging market trends and opportunities to drive sustainable growth.
- Lead the development of annual and longrange sales marketing and product plans budgets and forecasts.
- Provide strategic direction and oversight for all sales marketing service aftermarket and product management activities.
- Actively participate with the executive team in the formulation and of the companys overarching business strategy contributing insights and expertise from the sales marketing and product perspectives.
- Sales Management:
- Lead and mentor the sales organization to achieve and exceed sales targets.
- Develop and implement effective sales processes methodologies and tools.
- Cultivate and maintain strong relationships with key customers and strategic partners.
- Analyze sales performance data and implement corrective actions to improve results.
- Utilize voice of the customer feedback and data analytics to refine sales methodologies and improve effectiveness.
- Marketing Leadership:
- Develop and execute integrated marketing campaigns across all channels including digital traditional and events.
- Build and enhance the companys brand reputation and market presence.
- Lead market research and competitive analysis to identify customer needs and market opportunities.
- Oversee the development of marketing materials content and communications.
- Leverage voice of the customer insights and data analytics to optimize marketing strategies and tactics.
- Product Management:
- Define and manage the product lifecycle from concept to launch and beyond.
- Conduct market and competitive analysis to identify product opportunities and customer needs.
- Develop and maintain product roadmaps and specifications.
- Collaborate with engineering and other departments to ensure successful product development and launch.
- Ensure that the product line is aligned with the sales and marketing strategy.
- Service and Aftermarket Management:
- Develop and implement strategies to enhance customer satisfaction through exceptional service and aftermarket support.
- Optimize service and aftermarket operations to improve efficiency and profitability.
- Drive the development of new service offerings and aftermarket products to meet evolving customer needs.
- Ensure that the service department works closely with the sales department.
- Team Leadership and Development:
- Build and lead a highperforming collaborative team across sales marketing product service and aftermarket functions.
- Foster a culture of continuous improvement innovation and customer focus.
- Provide coaching mentoring and development opportunities to team members.
- Ensure that all departments are working in alignment and that data is shared between departments.
- Performance Measurement and Reporting:
- Establish and track key performance indicators (KPIs) to measure the effectiveness of sales marketing and product initiatives.
- Provide regular reports and presentations to senior management on sales marketing and product performance.
- Analyze data and trends to identify areas for improvement and optimization.
Key Deliverables:
- A comprehensive and executable sales marketing and product strategy that drives business growth exceeding market performance.
- Achievement of annual and longterm sales and revenue targets.
- Increased market share and brand recognition.
- Improved customer satisfaction.
- A highperforming collaborative sales marketing and product organization.
- Measurable return on investment (ROI) for all sales marketing and product initiatives.
- Active and meaningful contribution to the overall business strategy and its successful .
- Demonstrated improvement in sales marketing and product effectiveness through the application of voice of the customer feedback and data analytics.
Education andWork Experience:
- 15 years of progressive experience in sales marketing and product leadership roles with at least 5 years in a senior executive position.
- Significant experience in the capital goods industry specifically with machine tools or similar heavy manufacturing equipment.
- Proven track record of developing and executing successful sales and marketing strategies that drive revenue growth and market share gains.
- Deep understanding of sales marketing and product management principles and best practices.
- Experience in building and leading highperforming teams.
- Strong analytical and problemsolving skills.
- Excellent communication interpersonal andpresentation skills.
- Bachelors degree in business marketing or a related field; MBA preferred.
Physical Demands and Work Environment:The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
Physical demands: employee is occasionally required to stand walk sit use hands to finger handle or feel objects tools or controls. Specific vision abilities required by the job include close vision distance vision color vision peripheral vision depth perception and the ability to adjust focus.
Work environment: The noise level in the work environment is usually moderate.
Work environment: The noise level in the work environment is usually moderate.
EOE including Disabilities/Vets
**This role does not offer sponsorship employment benefits and being authorized to work in the U.S. is a precondition of employment. You must be a U.S. Citizen U.S. National or recent lawful permanent resident to apply.
Some more amazing benefits offered by Cincinnati Incorporated:
Paid Vacations
Paid Holiday and Personal Days
Medical Insurance (including HSA)
Dental Insurance
Vision Insurance
Accident Insurance
Life Insurance: AD&D
Disability Insurance
Generous 401K Employer Match
Flexible Spending Account
Tuition Reimbursement
Employee Assistance Program
Parental Leave
Incentive Program
Required Experience:
Chief
Employment Type
Full Time
Key Skills
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