Director Product Marketing - Direct Team
Director Product Marketing - Direct Team
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Salary Not Disclosed
1 Vacancy
Job Description
Who we are:
We know what grocery shoppers will buy before they buy them.
AdAdapted is a leading mobile ad solution for CPG and grocery retailers.
Weve created the largest network of grocery related apps giving us unparalleled data around how consumers plan their shopping trips and a unique ad platform that allows us to influence and track what goes on millions of American grocery lists.
With our patented AddIt product shoppers can add promoted products to their favorite digital shopping list with just one click driving purchase intent for some of the worlds largest CPG brands.
Role Summary:
We are looking for an experienced Product Marketing leader to join us in our mission to develop and execute a winning gotomarket strategy for our selfmanaged Direct Platform. You will have deep experience marketing a B2B SaaS platform to buyers including emerging CPGs Retailers and Brands in a highly competitive space.
The Product Marketer will play an important role in driving conversion growth adoption and retention of products and features across the AdAdapted Direct ecosystem. This is a highly strategic and collaborative position critical to the success of our selfmanaged shopping list marketing platform AdAdapted Direct.
You will be a driver that influences the roadmap and vision for our platform and will make a significant impact as we embark on our next chapter of our growth journey.
You will develop and execute gotomarket plans and work across the marketing team on strategies to ensure continued conversion growth adoption and retention of new AdAdapted products and services. The ideal candidate must be innovative analytical and detailoriented with the ability to juggle multiple crossfunctional projects with stakeholders across marketing and other departments.
You will own:
Create GoToMarket plans to promote existing and new SaaS advertising products driving awareness and adoption amongst prospective customers and current clients.
Develop clear and compelling messaging and positioning that conveys what makes us better and different than competitors.
Define productspecific value propositions and create messaging to differentiate new and existing AdAdapted offerings
You will be tasked with arming our salesforce with marketing collateral to ensure they are well prepared to sell new solutions which could include developing sales enablement materials such as slide decks and battle cards.
Effectively manage crossfunctional implementation of product marketing plans and establish best practices around PM by living at the intersection of sales product management and marketing.
Ensure marketing program strategy and tactics are aligned to our buyer journey and brand to increase revenuegenerating adoption and upsell opportunities.
Be an internal advocate for our clients needs addressing pain points as we develop new solutions and refine existing products
Required Experience:
Director
Employment Type
Full-Time
