This position is open with Bajaj Finance ltd. To deliver a superior & seamless consumer experience on the digital assets of the company.
With increasing focus of being a digitalfirst company building a rich user experience & customer lifetime value on our digital assets is of utmost importance to us. There is an opportunity to better serve consumers need by creating a comprehensive digital experience to deliver accelerated growth.
Duties and Responsibilities
PRINCIPAL ACCOUNTABILITIES (Accountabilities associated with the job)
PROJECT MANAGEMENT
Spearhead a team of 5 to deliver an engaging and frictionless customerfocused digital experience across company assets like website customer service portal and various touchpoints.
Assess the companys digital assets on a daily basis to identify consolidate and report customer experience concerns.
Analyse and synthesize this data to measure and validate the performance of digital experiences primarily for customer journeys.
Work with leadership teams within marketing and business teams to understand business objectives & lead the customer journey conversations to build a superior digital experience.
Influence the consumer journey creation process with the product design team to ensure were delivering bestinclass digital experience.
Define own and deliver the KPIs for a zeroerror environment and high NPS.
Continuously assess competitor scans and market landscape to generate most uptodate insights findings and the best digital consumer experience practices across platforms.
Champion 2 to 3 big consumer experience initiatives in a year to create amazing customer experiences across the entire digital customer journey.
TEAM DEVELOPMENT
Lead inspire and groom team members to professional heights playing a key role in their career development.
Engage the team to practice an analytical hypothesisdriven approach to improve their performance and become a wellrounded professional.
Create opportunities for them to push above their weight.
Clearly establish individual performance expectations and evaluation metrics and regularly review individual performances.
Guide and align them to the companys culture and develop their interpersonal and stakeholder management skills.
4. MAJOR CHALLENGES (Challenges faced on an ongoing basis in carrying out the job)
Running a comprehensive project involving multiple stakeholders from within marketing teams like performance marketing technology QA analytics to centre of excellence units sitting within businesses.
Building a customerin POV along with delivery the busines objectives.
5. DECISIONS (Key decisions taken by job holder at his/her end)
Leverage customer behaviour data and draw inferences to create an exceptional customer journey and deliver superior experience.
Setting priorities for various projects and leading the same.
Running ones shop endtoend along with the team members and taking team related decisions.
Required Qualifications and Experience
SKILLS AND KNOWLEDGE (Minimum acceptable proficiency for this job which best indicates the education and/or experience requirements of this job and not the incumbent)
Educational Qualifications
Qualifications & Work Experience
Masters in marketing from a top Bschool 4 years of experience working in a digital experience manager role with a customerfocused and datadriven mindset Preferably from an in ecommerce and digital user experience background (strategy planning and market analysis) Project management Analytical mindset to infer customer behaviour data to develop & execute customerbased journeys Exemplary attention to detail Excellent stakeholder management including the ability to deal with stakeholders at all levels Ability to work in selfdirected fastpaced resultsoriented environment Comfortable dealing with ambiguity; entrepreneurial mindset and ability to lead a team
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