Sr Associate Search Growth Marketing Team
Sr Associate Search Growth Marketing Team
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Job Description
WHY DEPT
We are pioneers at heart. What this means is that we are always leaning forward thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency with a deep skillset in tech and marketing. Thats why we hire curious selfdriven talented people who never stop innovating.
Our culture is big enough to cope and small enough to care. Meaning that with people across 20 countries were big enough to provide you with the best tools global opportunities and benefits that help you thrive. While acting small by investing in you your growth your team and giving you the autonomy to solve our clients problems no matter where you are in the world.
We are currently only hiring in specific location in the United States. Locations office requirements and salary bands are outlined below. Please note that we do not offer relocation at this time.
ABOUT YOU
As Senior Associate Paid Search at DEPT you will be an and optimization expert responsible for managing campaigns mastering best practices and expanding your skill set. You will utilize your proficiency in campaign builds daily monitoring reporting bidding and beyond while consistently learning and taking charge of client success. This position is a launching pad for you to excel in SEM audience strategy and time management ultimately transforming you into an actual paid search powerhouse.
PROFICIENCY EXPECTATIONS
We expect Senior Associates to have a basic foundation of paid search analytical and reporting expertise with the proficiencies as listed below:
Proficiency in Excel and Reporting:
Demonstrate proficiency in using basic and advanced Excel functions and taking advantage of these functions and formulas when performing tasks (ex: ad customization uses concatenation and length formulas) with limited oversight needed.
- sorting
- filters
- vlookup
- concatenate
- pivot tables
- text to columns
- conditional formatting
Proficiency in core Paid Search:
- Campaign builds Develop suggestions on activation strategy around campaign builds overall themes keywords (search) audience targeting parameters settings and ads as well as leveraging tools such as SpyFu MOAT Keyword Planner etc
- Daily monitoring Understand what to look at daily to know when an action is needed based on performance fluctuations and trends. Leverages Qontrol to automate account monitoring and understands how to set up / modify alerts for their accounts.
- Report writeups: Able to analyze performance reports explain performance fluctuations and why they occurred and develop the clientfacing writeup for the AMs review.
- Bid adjustments Able to understand different bidding methodologies (smart bidding vs. manual) and the strategy behind the bid adjustments as well as own the implementation from standard bids to other modifiers as needed.
- Pixels Able to create/pull pixels tracking remarketing and list creation. Able to delegate production tasks to nearshore or other internal team members where appropriate.
- Attend & actively participate in searchspecific training led internally or by channel partners to continue education
- Follows mandatory QA ensuring it is created and filled out correctly for work by them or below and process is following through on. Works with junior team members to ensure work is also delivered errorfree
- Assist Paid Search Manager with inputs for slides in critical decks led by Client Partners such as FBRs and tactical plans (e.g. performance charts/tables tactical details etc.
GROWTH EXPECTATIONS
Over time in the role we expect Senior Associates to be responsible for learning and understanding higher level concepts as the below:
- Can successfully monitor daily account performance and determine the best action based on performance fluctuation and trends.
- Determine the best methodology for a campaign build: overall theme keywords audiences parameters settings ads etc to hit client goals.
- Understand key concepts around audience strategy (remarketing audience targeting/layering persona development).
- Shows consistency with hitting project deadlines and communicating if deadlines are not going to be met to ensure AMs can appropriately projectmanage deliverables
- Demonstrates time management skills: able to balance workload independently and prioritize based on impact & urgency
QUALIFICATIONS
- A minimum of 1 year of paid search experience (Google Ads a must Bing Ads &SA360 a bonus) and be comfortable with topics such as budgeting bidding and testing methodology.
- Desire to quickly learn and master paid search strategy
- Strong analytical and reporting skills and be proficient in Excel; you already know vlookup pivot tables concatenating text to columns and love working with numbers
- High level of independence curiosity and desire to grow your responsibilities and skill set
WHAT DO WE OFFER
We are a collaborative opendoor bestideawins environment that fosters personal and company growth and has fun doing it. Here is a snapshot of our benefits package:
- Healthcare Dental and Vision coverage
- 401k plan plus matching
- PTO
- Paid Company Holidays
- Parental Leave
The anticipated salary ranges for this position and subsequent locations are listed below. Salary is based on a range of factors that include relevant experience expertise physical location and organizational impact. This is based on a 40hour workweek and leveling. Keep in mind were flexible.
WE SUPPORT YOU BEING YOU:
DEPT is an equal opportunity employer (EOE). We believe our work is its best when our people feel safe and free to be themselves. Were committed to an inclusive and barrierfree recruitment and selection process and workplace regardless of anyones lived experience race color religion sex national origin age disability and genetic information. So tell us about any accommodations you need. Its totally confidential and only used to make sure you feel fully supported at every step.
DEPT participates in EVerify meaning your Form I9 information will be sent to the federal government to confirm you are authorized to work in the U.S.
We are a B Corpcertified company passionate about purposedriven work. Our hope is that you can feel good about the contributions DEPT is making to the world and we always have an open door for your ideas in making the world a better place.
DEPT is a pioneering technology and marketing services company that creates integrated endtoend digital experiences for brands such as Google KFC Philips Audi Twitch Patagonia eBay and more. Its team of 2500 digital specialists across 30 locations on 5 continents delivers pioneering work on a global scale with a boutique culture.
DIVERSITY EQUITY & INCLUSION
At DEPT we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit develop nurture and retain talented individuals from diverse backgrounds with varying skills and perspectives.
Not sure you meet all qualifications Apply and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement when in fact they do. We believe in giving everyone a fair chance to shine.
We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.
Want to know more about our dedication to diversity equity and inclusion Check out our efforts here.
#LIHybrid #LIRemote
This is remote role however you must be located within 50 miles of Salt Lake City UT to be considered.
This is a hybrid office location with the expectation that you will need to go into the office 3 days week. You must be located within 50 miles of our Denver CO office located at: 3320 Walnut St Denver CO 80205
This is remote role however you must be located within 50 miles of Atlanta GA to be considered.
This is a hybrid office location with the expectation that you will need to go into the office 3 days week. You must be located within 50 miles of our Chicago IL office located at: One South Wacker 1 S Wacker Dr #2250 Chicago IL 60606.
This is a hybrid office location with the expectation that you will need to go into the office 3 days week. You must be located within 50 miles of our Boston MA or Newburyport MA offices located at: 35 India St Boston MA 02110; 20 Inn St Newburyport MA 01950
This is remote role however you must be located within 50 miles of New York NY (tristate area is ok) to be considered.
This is remote role however you must be located within 50 miles of San Diego CA or Los Angeles CA to be considered.
Required Experience:
Senior IC
Employment Type
Full Time
