VP Sales

About Us

Lolli & Pops and Hammonds Candies are two iconic confectionery brands dedicated to creating delightful highquality sweets that bring joy to our customers. Following a recent acquisition we are integrating operations and seeking a dynamic and resultsdriven Vice President of Sales to lead our sales strategy across all channels: wholesale retail and eCommerce.

Role Overview

The Vice President of Sales will be responsible for driving revenue growth expanding market share and optimizing sales strategies across both brands. This leader will oversee all aspects of sales including wholesale distribution national and regional retail partnerships and eCommerce. The ideal candidate is a strategic thinker with a proven track record in the confectionery or candy industry.

This individual will work closely with the executive leadership team finance partners and operational leaders to develop actionable plans that align with our longterm strategic goals. This position reports to the CEO of Lolli & Pops and is an onsite role in our Denver facility.

Key Responsibilities

Sales Strategy & Leadership

• Develop and execute a comprehensive sales strategy aligned with the companys growth objectives.
• Lead and integrate the sales teams from Lolli & Pops and Hammonds Candies to enhance efficiency and performance.
• Identify new revenue opportunities and establish strategic partnerships.
• Set and achieve ambitious sales targets across wholesale retail and eCommerce channels.

Wholesale & Retail Expansion

• Strengthen relationships with existing wholesale and retail partners; identify and secure new accounts.
• Expand distribution through national and regional grocery specialty and bigbox retailers.
• Collaborate with marketing and product teams to drive sellthrough and improve brand visibility at retail locations.

ECommerce & DirecttoConsumer Growth

• Partner with digital and eCommerce teams to optimize online sales strategies.
• Identify opportunities for omnichannel growth including marketplace and directtoconsumer initiatives.

Team Leadership & Collaboration

• Lead mentor and develop a highperforming sales team.
• Work crossfunctionally with marketing operations and finance to align sales strategies with company goals.
• Establish KPIs and performance metrics to drive accountability and success.

Qualifications

• 10 years of progressive sales leadership experience preferably in the confectionery or candy industry.
• Proven ability to scale sales operations and drive revenue growth in a multichannel environment.
• Experience with national retail wholesale and eCommerce sales.
• Exceptional leadership teambuilding analytical and negotiation skills.
• Must be based in Denver Colorado no relocation assistance provided.
• Ability to thrive in a fastpaced evolving company environment.

Why Join Us

This is an opportunity to play a critical leadership role in a dynamic growing confectionery company. The Vice President of Sales will have a direct impact on shaping the future of the business driving efficiency and expanding our brands market presence. If you are a strategic thinker with a passion for excellence we invite you to apply and be a part of our sweet success story!

Compensation

The expected starting pay range for this position is $per year. Compensation may vary outside of this range depending on several factors including a candidates qualifications skills competencies and experience. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work and this role may be eligible for additional discretionary bonuses/incentives and equity.

Lolli & Pops is an Equal Opportunity Employer. We will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state or local laws and ordinances. We do not discriminate based on gender race or color ethnicity or national origin age disability religion sexual orientation gender identity or expression veteran status or any other applicable characteristics protected by law.