Sr Product Marketing Manager Monetization Growth
Sr Product Marketing Manager Monetization Growth
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$ 147000 - 180000
1 Vacancy
Job Description
About Gusto
Gusto is a modern online people platform that helps small businesses take care of their teams. On top of fullservice payroll Gusto offers health insurance 401(k)s expert HR and team management tools. Today Gusto offices in Denver San Francisco and New York serve more than 400000 businesses nationwide.
Our mission is to create a world where work empowers a better life and it starts right here at Gusto. Thats why were committed to building a collaborative and inclusive workplace both physically and virtually. Learn more about our Total Rewards philosophy.
About PMM
Were looking for a strategic Sr. Product Marketing Manager of Monetization & Growth to play a pivotal role in shaping and executing strategies to maximize customer value through clear compelling pricing and packaging and driving portfoliowide crosssell and upsell strategies that deliver customer revenue growth. You will work closely with crossfunctional teams to develop and implement effective marketing campaigns promotions growth experiments and customer lifecycle programs. If you are customerobsessed and have strong data experimentation and gotomarket expertise looking for a fastpaced environment to make a big impact we want to hear from you!
This role is highly crossfunctional working closely with growth product and engineering teams marketing sales and customer success to design endtoend campaigns that deliver on shared objectives. You have a consistent track record of leading multichannel campaigns with commercial success being collaborative and finding opportunities to strategically uplevel marketing efforts.
The ideal candidate is passionate about understanding the buyer journey at each stage of the funnel for upsell and crosssell initiatives has the ability to translate messaging frameworks into effective campaigns and thrives in a collaborative environment. You recognize the value of running an integrated campaign motion and have the ability to think both strategically and execute at an operational level with ease.
Heres what youll do daytoday:
- Define required research needs and develop new ideas in support of strategy and direction. Understand customer needs through synthesis of qualitative and quantitative sources (market analysis surveys customer interviews and product usage data). Leverage your understanding to impact strategy.
- Influence the product and pricing roadmap by delivering on actionable insights & recommendations necessary to drive the business.
- Develop positioning and messaging for target audiences that drives action translating them into compelling value propositions and materials for gotomarket teams.
- Identify how products fit within packaging; make recommendations. Ensure pricing considerations are included and work with pricing and finance on implications
- Have direct ownership of monetization initiatives and launches. Identify support of business goals and build out launch plans and narrative. Collaborate with teams to develop campaigns and strategies to drive growth across the customer lifecycle.
- Take full ownership of leading crossfunctional teams including Marketing Product Customer Success Communications/PR Sales and Data Science to drive coordinated of monetization and growth programs.
- Define success metrics and facilitate measurement plans and alignment with business goals. Prove efficacy with testing.
Heres what were looking for:
- 8 years of experience 5 in product marketing growth marketing or equivalent experience in consulting strategy finance and/or product management. MBA is a plus.
- A customer empath able to shift into the mindset of a customer and deeply understand their wants needs preferences and pains
- A wildly curious strategic and quantitative person who uses data to solve problems.
- A go getter experienced in driving and launching gotomarket campaigns.
- A storyteller able to craft compelling positioning with a customer first mindset. Experience conducting user and market research is a plus.
- A track record earning the respect of marketing sales product operations and design teams.
- An influencer that can work well with various functional groups and levels in the organization.
- Excellent written and oral communication skills including editing others work and coaching others presentations.
Our cash compensation amount for this role is targeted at $147000 $180000/yr in Denver & most remote locations and $173000 $212000/yr for San Francisco & New York. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above.
Gusto has physical office spaces in Denver San Francisco and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 23 days per week (or more depending on role). The same office expectations apply to all Symmetry roles Gustos subsidiary whose physical office is in Scottsdale.
Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas.
When approved to work from a location other than a Gusto office a secure reliable and consistent internet connection is required.
Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds not just because its the right thing to do but because it makes our company stronger. If you share our values and our enthusiasm for small businesses you will find a home at Gusto.
Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race color religion national origin age sex (including pregnancy childbirth or related medical conditions) marital status ancestry physical or mental disability genetic information veteran status gender identity or expression sexual orientation or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories consistent with applicable federal state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. We want to see our candidates perform to the best of their ability. If you require a medical or religious accommodation at any time throughout your candidate journey please fill out this form and a member of our team will get in touch with you.
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Required Experience:
Manager
Employment Type
Full-Time
