Product Marketing Manager

CLIENT PARTNER PROFILE & VALUE PROPOSITION: Our client partner is an established market leader for healthcare cloud computing and information security services for providers life sciences payers and healthcare technologyorganizations oursolutions enable our customers to fully automate protect and securely manage healthcare applications data and IT infrastructure in the cloud.

POSITION TITLE Product Marketing Manager

POSITION SUMMARY: Our client is seeking aProduct Marketing Manager. The ideal candidate is an intellectually curious individual independent and selfmotivated who thrives in an entrepreneurial environment. This role is based in Austin TX where youll collaborate with leaders across numerous gotomarket functions and with key members of our executive team.

This position will report directly to the Director of Product Marketing.

As Product Marketing Manager you will be responsible for defining and executing the gotomarket strategy for the comprised of software and services.

ROLE AND RESPONSIBILITIES:

• Go to market: Continue to enhance target market identification segmentation market/customer requirements personas value prop development key differentiators and messaging competitive intelligence.
• Product/Services/Solutions: Plan and execute crossfunctional gotomarket activities for product launches and enhancements. Measure and optimize the buyer journey as it relates to product adoption and usage
• Sales Enablement: Liaise with Product Management to create sales enablement collateral including sales decks product sheets flyers presentations/videos demo scripts competitive battle cards objection handling etc..
• Training: Partner with Product Management and Learning & Organizational Development to create training that teaches sales and other customer facing roles how to effectively convey the value of the firm and generate revenue for the business
• Demand Generation: Partner with broader marketing team to produce clear compelling and persuasive value props and content for generating demand and nurturing leads.
• Market intelligence: be the expert on buyers: how they buy and their buying criteria; how it differs across different industry and org sizes; effectively disseminate this information to product management sales marketing and business development.
• Competitive analysis: identify our actual and potential competitors and evaluate their strategies. Assess their relative strengths and weaknesses and devise counterstrategies. Win/loss analyses. Educate salespeople on competitive positioning strategies.
• Value positioning and messaging: Determine the key benefits market differentiation customer value and the positioning of the firm across multiple markets within healthcare such as payers life sciences providers and healthcare technology companies
• Work with customers to build out case studies testimonials and references that demonstrate value provided

POSITION REQUIREMENTS

• Bachelors Degree required
• A minimum of 3 years in Product Marketing
• Proven track record in partnering and collaborating with product management and other crossfunctional teams
• Ability to operate at a strategic level to define new market opportunities and assess productmarket fit but also to work tactically to drive projects to successful completion
• Clear thinker and communicator with excellent written and oral communication
• Proven problem solver able to discern the crux of an issue and use good judgement in recommending practical solutions
• Ability to take complex discussions market and customer requirements and distill into simple clear and concise messaging and direction.
• Effective story telling

What Will Make You Stand Out:

• Experience marketing SaaS offerings as well as services
• Experience in cloud security
• Experience within the healthcare industry a plus
• Pragmatic Marketing certified a plus

Why Youll Like Working Here:

• A dynamic company that rewards highperformers.
• Be on the cutting edge of new technologies and services.
• Collaborative team environment that values multiple perspectives and fresh thinking.
• Servant leadership Management.
• Businesscasual dress code.
• Flexible working hours.
• Medical Dental Vision HSA Life and 401K.
• Unlimited Vacation.
• Stock options.