Head of Content Marketing
Head of Content Marketing
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Job Description
Position Summary
Experienced senior Content and SEO lead needed for a fulltime working from our Sydney Barcelona or Manila office or remote working from anywhere. Candidate must have 6 years experience in executing successful growth hacking strategies. Exceptional collaboration listening presentation written and verbal communication skills required
This role will be responsible forthe development and of the Classe365 brand communication strategy and marketing initiatives to broaden our visibility within the education market. The role will be directly responsible for ensuring Classe365 achieve strong online brand awareness and critical for inbound lead generation engine.
About Classe365
Classe365 is fast growing EdTech startup. Our worldleading student administration and learning management platform has transforming the way education institutions manage learning administration and gain valuable insights that drive better decisionmaking. We offer a single insight platform that performs student information system and learning management system functions.
Classe365 has more than 3000 clients in over 87 countries with very strong quarteroverquarter subscription and revenue growth.
Heres the to do list:
Create and execute a content marketing and SEO strategy that drives business results and makes customers keep reading and sharing.
Improve our content measurement systems and dashboards constantly analyze results to learn and improve.
Distribute our content in various channels and work with our Head of Customer Engagement to amplify content in paid channels where it makes sense.
Look after our social media marketing and contribute to our community building efforts.
Contribute to overall marketing planning.
Experience and skills were looking for:
Successes you can point to in attracting audiences with content ideally in B2B setting.
Ability to write content yourself and lead our newsletter strategy
Handson experience with at least 2 major content types ie. blog articles video infographics ebooks email courses etc.
Building relationship with Key Influencers on Twitter LinkedIn & other source. Infudence them to share our content and product.
Good knowledge of WordPress Google Analytics Moz or the like keyword research tools etc.
Results driven and can show measurable results
Good at building constructive relationships with colleagues partners fellow blogs and agencies.
Organized and able to keep multiple projects in the air with little management.
Native or ridiculouslyfluent English speaker.
Some sales experience would be a big plus.
Last but not least a driv
Required Experience:
Director
Employment Type
Full-Time
