Product Marketing Manager
Product Marketing Manager
Posted on :
05-04-2025
Employer Active
1 Vacancy
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Job Description
Viseven Group is a leading global B2B MarTech service provider empowering Pharma and LifeScience companies since 2009. Our mission is to drive digital transformation and excellence offering comprehensive endtoend software and digital marketing services tailored to the pharmaceutical industry. The companys solutions products and services are actively used by the top 100 Pharma and Life Science companies.
At Viseven our rapidly growing team boasts over 700 highly skilled professionals including experts in development design business analysis project management delivery sales marketing and customer success.
With a global footprint in more than 30 countries across the US LATAM Europe and APAC and physical offices in Ukraine Poland Estonia India and the US we are wellpositioned to serve our diverse clientele.
Join us and become part of a pioneering team dedicated to shaping the future of digital transformation in Pharma and Life Sciences across more than 50 countries around the globe.
Mission
Drive success of Viseven products and services through strategic planning comprehensive marketing campaigns deep understanding of customer preferences and needs.
Implement gotomarket strategies to increase brand awareness and generate revenue growth.
Responsibilities:
- Conduct market research to understand customer needs identify trends and stay uptodate with industry developments.
- Craft compelling and unified messages across marketing channels in cooperation with SEO SMM and PR teams (website email and ad campaigns)
- Collaborate with crossfunctional teams including sales content digital and public relationships to develop and execute effective marketing campaigns.
- Work closely with creative teams to develop and execute marketing collateral including digital content print materials and presentations.
- Evaluate projects using relevant KPIs and feedback from existing and prospective customers
- Work in close cooperation with PR and Digital teams.
- Consult and oversee product presentation in RFPs and Tenders assist with positioning messaging and overall look.
- Analyze marketing campaign results and make recommendations for future marketing strategies.
- Launch products and services campaigns in new markets
- Explore opportunities to lead marketing campaigns in a variety of industries
Requirements:
- Market Research and Analysis: Ability to conduct market research analyze market trends and identify customer needs and preferences.
- Product Positioning and Messaging: Ability to develop compelling product positioning and messaging that differentiates our products from competitors and resonates with target audiences.
- Marketing Strategy and Planning: Ability to develop and execute comprehensive marketing plans that support business objectives drive demand and increase revenue.
- Sales Enablement: Ability to create sales collateral such as product sheets sales presentations and case studies to equip sales teams with the tools and knowledge to effectively sell our products.
- Project Management: Ability to manage multiple projects simultaneously prioritize tasks and meet deadlines.
- Marketing Analytics: Ability to measure the success of marketing campaigns using analytics tools such as Google Analytics and adjust strategies accordingly.
- CrossFunctional Collaboration: Ability to collaborate effectively with crossfunctional teams including product development sales and customer success to ensure alignment and drive product success.
- Product Launches: Ability to manage product launches from start to finish including developing launch plans coordinating with crossfunctional teams and executing gotomarket strategies.
- Brand Management: Ability to ensure that all marketing materials and messaging are consistent with the companys brand identity and guidelines.
- Communication Skills: Strong written and verbal communication skills to effectively communicate product value propositions marketing strategies and results to both internal and external stakeholders.
What we provide:
We know our team members are key to achieving our goals so we value and empower them to share their vision. We reward this passion with exceptional benefits including:
Competitive Compensation: Regular performancebased salary and career development reviews.
Experienced Team: Join a passionate experienced team in a friendly atmosphere.
Career Growth: Opportunities for professional and career advancement.
Paid Time Off: 18 business days per year 20 business days after 2 years of service).
Sick Leave:
Nondocumented: 4 business days per year.
Documented: 20 business days per year.
Family Leave: 3 paid business days for marriage childbirth or bereavement.
Medical Insurance: Comprehensive coverage.
English Courses: Learning opportunities to improve your language skills.
Professional Development: Participation in forums and conferences.
Corporate Events: Regular teambuilding activities and events.
Work Environment: Enjoy a comfortable fully equipped office and the possibility to work from home.
Required Experience:
Manager
Employment Type
Full-Time
Key Skills
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