Reports to: Director of Operations
Job Summary:
Design develop and execute marketing strategies that ensure brand recognition and positioning in the market through the design implementation and monitoring of campaigns and promotions including the design of advertisements and social media content the creation of promotional materials for brand awareness and other creative initiatives. Collaborate with crossfunctional teams to implement marketing strategies effectively. Manage the marketing budget and ensure all marketing materials are in line with our brand identity. All decisions should be made with the following guidelines:
Mission: Stitch It is dedicated to perfecting fit and style with expert tailoring and personalized services when you need them backed by our exclusive 30 days fit guarantee leading alterations and drycleaning coast to coast.
Vision: To be the only international alteration and drycleaning provider ensuring the perfect fit for both individuals and businesses through innovation and skilled professionalism.
Our Values: Customer First Professionalism Integrity Sustainability Innovation Inclusivity and Community.
1.Marketing & Strategy
Monitor and analyze current promotions report on effectiveness.
Research new strategies to engage customers (social media streams etc)
Assist with cultivating Employer Brand
Plan for marketing of new products/ services
Source alignment with Charities/ Associations / Brand partnerships
Participate in partnership calls and/or meetings.
Update Search Engine Visibility Ranking with Search Engine Marketing
Event coordination for on location events
Liaison with management and others to collect goals and promotional planning.
Systems improvement in training
Supporting Training Material Development
2.Creative and Design
Create content for Stitch Its Social Media Accounts including pictures posts and videos.
- Weekly Idea and Social Media Posts
- Weekly Newsletter/email campaigns
Engage with other Social Media Influencers
Create prepare and distribute materials for advertisement both print and digital.
Coordinate with specialists to develop marketing materials.
Qualifications
- Bachelors degree in Marketing Communications or a related field.
- A minimum of 57 years of experience in marketing.
- Proven experience in developing and executing successful marketing strategies. Experience managing both digital and traditional marketing campaigns.
- Advanced knowledge of digital marketing tools and platforms (SEO SEM Google Analytics social media etc.. Skills in graphic design and editing software (Canva Photoshop etc..
- Ability to analyze marketing data and metrics to make informed decisions.
- Excellent written and verbal communication skills.
- Creativity and strategic thinking.
- Ability to work collaboratively with different departments and levels within the organization.
- Tons of energy and extraversion
- Retail experience is a plus.
- Can pick up technology quickly.
- High adaptability and flexibility to market changes. Customerfocused with the ability to understand and anticipate market needs.
Required Experience:
Manager