Social Media Manager
Social Media Manager
Posted on :
05-04-2025
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1 Vacancy
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Job Description
Job Description
The University of Tulsa is looking for a social media manager to increase the number of followers engage and retain followers and help convert social media engagements into leads customers and active fans and promoters of the university. The right candidate will have command of best practices and trends in social media marketing enjoy being creative and understand how to both build and convert a digital audience. This position reports to the Digital Marketing Director who reports to the Vice President of Marketing and Communications. Responsibilities: Build and manage The University of Tulsa social media profiles and presence including Facebook Instagram Twitter LinkedIn TikTok YouTube and additional channels as deemed appropriate. Create shareable content for specific networks that drive awareness conversion and advocacy among audiences. Listen and engage in relevant social discussion about The University of Tulsa competitors and/or industry both from existing followers and from brand new audiences. Monitor university channels external channels and social conversations to direct concerns to the proper departments for appropriate responsiveness seven days a week. Create and manage paid social media campaigns including budget management and returnoninvestment reporting. Manage The University of Tulsa Social Media Network which represents the faculty and staff who oversee TUbranded channels including monitoring channels leading biweekly meetings and educating these professionals on social media best practices Identify and manage social media influencers to promote The University of Tulsa through relevant campaigns. Run regular social promotions and campaigns and track their success. Work alongside other marketers and content producers across campus to help distribute content that educates and entertains our audience. Drive consistent relevant traffic and leads from The University of Tulsa social network presence. Explore new ways to engage and new social networks to reach target audiences including but not limited to current and prospective students alumni and Tulsaarea community partners. Ensure consistent branding and editorial excellence across social media content. Partner with the MarCom Creative Team to produce original content as needed. Maintain and update social media policies for campus. Contribute to a campus that encourages diversity equity and inclusion. Support the office of Strategic Marketing and Communications by performing other duties as assigned. Requirements: Bachelors degree in communications media marketing or related field or equivalent work experience. Minimum of three years of experience in social media publishing and management. Active and wellrounded experience with a consistent presence on social media with a command of each network and their best practices. Excellent communicator and creative thinker with an ability to use both data and intuition to inform decisions. Outstanding written and verbal communications skills. Excellent judgement and critical thinking skills. Desire to innovate and think creatively to leverage digital trends. Proficiency social media segmentation to target followers by lifecycle stage and engage accordingly. Working knowledge of thirdparty social media management tools i.e. Sprout Social Hootsuite Rival IQ. Bonus experience and skills include Adobe Creative Suite demand generation marketing inbound marketing and blogging.
Physical Demands
Minimal physical requirements.
Preferred Qualifications
Requirements: Bachelors degree in communications media marketing or related field or equivalent work experience. Minimum of three years of experience in social media publishing and management. Active and wellrounded experience with a consistent presence on social media with a command of each network and their best practices. Excellent communicator and creative thinker with an ability to use both data and intuition to inform decisions. Outstanding written and verbal communications skills. Excellent judgement and critical thinking skills. Desire to innovate and think creatively to leverage digital trends. Proficiency social media segmentation to target followers by lifecycle stage and engage accordingly. Working knowledge of thirdparty social media management tools i.e. Sprout Social Hootsuite Rival IQ. Preferred: Bonus experience and skills include Adobe Creative Suite demand generation marketing inbound marketing and blogging.
The University of Tulsa is looking for a social media manager to increase the number of followers engage and retain followers and help convert social media engagements into leads customers and active fans and promoters of the university. The right candidate will have command of best practices and trends in social media marketing enjoy being creative and understand how to both build and convert a digital audience. This position reports to the Digital Marketing Director who reports to the Vice President of Marketing and Communications. Responsibilities: Build and manage The University of Tulsa social media profiles and presence including Facebook Instagram Twitter LinkedIn TikTok YouTube and additional channels as deemed appropriate. Create shareable content for specific networks that drive awareness conversion and advocacy among audiences. Listen and engage in relevant social discussion about The University of Tulsa competitors and/or industry both from existing followers and from brand new audiences. Monitor university channels external channels and social conversations to direct concerns to the proper departments for appropriate responsiveness seven days a week. Create and manage paid social media campaigns including budget management and returnoninvestment reporting. Manage The University of Tulsa Social Media Network which represents the faculty and staff who oversee TUbranded channels including monitoring channels leading biweekly meetings and educating these professionals on social media best practices Identify and manage social media influencers to promote The University of Tulsa through relevant campaigns. Run regular social promotions and campaigns and track their success. Work alongside other marketers and content producers across campus to help distribute content that educates and entertains our audience. Drive consistent relevant traffic and leads from The University of Tulsa social network presence. Explore new ways to engage and new social networks to reach target audiences including but not limited to current and prospective students alumni and Tulsaarea community partners. Ensure consistent branding and editorial excellence across social media content. Partner with the MarCom Creative Team to produce original content as needed. Maintain and update social media policies for campus. Contribute to a campus that encourages diversity equity and inclusion. Support the office of Strategic Marketing and Communications by performing other duties as assigned. Requirements: Bachelors degree in communications media marketing or related field or equivalent work experience. Minimum of three years of experience in social media publishing and management. Active and wellrounded experience with a consistent presence on social media with a command of each network and their best practices. Excellent communicator and creative thinker with an ability to use both data and intuition to inform decisions. Outstanding written and verbal communications skills. Excellent judgement and critical thinking skills. Desire to innovate and think creatively to leverage digital trends. Proficiency social media segmentation to target followers by lifecycle stage and engage accordingly. Working knowledge of thirdparty social media management tools i.e. Sprout Social Hootsuite Rival IQ. Bonus experience and skills include Adobe Creative Suite demand generation marketing inbound marketing and blogging.
Physical Demands
Minimal physical requirements.
Preferred Qualifications
Requirements: Bachelors degree in communications media marketing or related field or equivalent work experience. Minimum of three years of experience in social media publishing and management. Active and wellrounded experience with a consistent presence on social media with a command of each network and their best practices. Excellent communicator and creative thinker with an ability to use both data and intuition to inform decisions. Outstanding written and verbal communications skills. Excellent judgement and critical thinking skills. Desire to innovate and think creatively to leverage digital trends. Proficiency social media segmentation to target followers by lifecycle stage and engage accordingly. Working knowledge of thirdparty social media management tools i.e. Sprout Social Hootsuite Rival IQ. Preferred: Bonus experience and skills include Adobe Creative Suite demand generation marketing inbound marketing and blogging.
Required Experience:
Manager
Employment Type
Full Time
Key Skills
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