Our client is Africas leading cryptocurrency exchange on a mission to make crypto accessible intuitive and secure across the continent. With a presence in over 20 African countries were building the financial infrastructure of the future. If youre passionate about the power of digital currencies and shaping global narrativesthis is your moment.
Role Overview
Our client is seeking a techsavvy Social Media Manager with a strong command of cryptocurrency and blockchain technology. You should be creative strategic and experienced in building highimpact social content that educates inspires and converts. Ideally youre already using AI tools to streamline content creation and scale brand voice with consistency and speed. This role blends storytelling data and innovationperfect for someone who lives and breathes social trends understands the crypto space and knows how to spark conversations that matter.
Job Type: Full Time/Permanent
Workplace: Remote
Requirements
- 3 years of experience in social media management ideally in fintech crypto or tech startups.
- Strong understanding of cryptocurrency DeFi and blockchain ecosystems.
- Proven experience creating content that grows and engages an audience (please include a portfolio or samples).
- Proficiency in AI tools for content creation (e.g. ChatGPT Jasper Midjourney Canva AI etc..
- Excellent writing and editing skills with the ability to translate complex topics into digestible compelling posts.
- Experience with social media analytics and scheduling tools (e.g. Hootsuite Sprout Social Buffer etc..
- Ability to work independently in a remote fastpaced multicultural environment.
- Bonus: Design skills (Canva Figma) experience with meme marketing and/or influencer engagement.
Responsibilities
- Develop and execute a forwardthinking social media strategy aligned with our clients brand and business goals.
- Create engaging original and informative content across all key platforms (X/Twitter LinkedIn Instagram TikTok YouTube Telegram etc..
- Leverage AI tools to assist in content generation social listening and performance optimization.
- Manage the social content calendar and lead daily publishing community interaction and realtime engagement.
- Work closely with the Design and Product Marketing teams to create visuals and campaigns that educate users on crypto concepts product features and promotions.
- Monitor trends memes crypto news and cultural moments to ensure timely and relevant engagement.
- Analyze KPIs and report on content performance adjusting strategy accordingly to optimize growth and engagement.
- Collaborate with regional marketing teams to tailor content to different African markets while maintaining a unified global voice.
- Manage influencers partners or campaign collaborations as needed.