Field Marketing Manager UKI Nordics North
Field Marketing Manager UKI Nordics North
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Job Description
At Anaplan we are a team of innovators who are focused on optimizing business decisionmaking through our leading scenario planning and analysis platform so our customers can outpace their competition and the market.
What unites Anaplanners across teams and geographies is our collective commitment to our customers success and to our Winning Culture.
Our customers rank among the whos who in the Fortune 50. CocaCola LinkedIn Adobe LVMH and Bayer are just a few of the 2400 global companies that rely on our bestinclass platform.
Our Winning Culture is the engine that drives our teams of innovators. We champion diversity of thought and ideas we behave like leaders regardless of title we are committed to achieving ambitious goals and we have fun celebrating our wins.
Supported by operating principles of being strategyled valuesbased and disciplined in youll be inspired connected developed and rewarded here. Everything that makes you unique is welcome; join us and be your best self!
Do you thrive on attracting new customers and keeping them engaged throughout the buyers journey Are you passionate about driving demand with the latest marketing strategies Do you enjoy working closely with Sales understanding the why behind every campaigns success or failure If this sounds like you then you might be the perfect fit for the Field Marketing Manager role. Reporting to the Senior Director of Field Marketing EMEA you will be responsible for driving demand and brand awareness across your region. Partnering closely with Sales Presales and Professional Services you will design execute and optimise marketing programmes that support key business goals. You will own the marketing budget allocation ensure alignment with sales priorities and provide clear performance reporting to both Sales and Marketing leadership.
This role requires strong collaboration with global marketing functions to define and localise impactful campaigns while ensuring a multichannel integrated approach. The ideal candidate is a proactive selfstarter who thrives in a fastpaced environment. You are a doer not just a delegator with a strategic mindset to develop highimpact marketing programmes that help Sales increase their pipeline. Your ability to think big problemsolve and work crossfunctionally will be key to your success.
Your Impact
Develop and execute regional/local field marketing plans to support sales objectives drive customer acquisition and grow existing accounts.
Research recommend and deliver targeted marketing programmes including field events partner activities executive roundtables and industry tradeshows.
Ensure alignment with corporate digital/demand generation campaigns (e.g. webinars direct email advertising) and localise where needed.
Collaborate with Sales to create accountlevel marketing plans for top strategic accounts.
Support Sales with consultative selling tools training and market insights for engaging multiple decisionmakers in complex B2B sales cycles.
Act as the regional marketing representative partnering with Sales Presales and Customer Success to execute brand and demand generation strategies.
Oversee the timely of marketing plans through crossfunctional collaboration.
Track and analyse marketing performance metrics optimising resources for maximum impact.
Your Qualifications
Bachelors degree in Marketing Communications Business or a technical field (MBA a plus) or equivalent experience.
10 years of experience in B2B enterprise software field marketing (preferably SaaS/ondemand software).
5 years of experience working directly with senior Sales Presales and Customer Success leadership acting as a trusted advisor in demand generation.
Expertise in segment marketing demand creation and campaign including event management.
Experience defining acquisition accountbased goals and working closely with Sales to provide datadriven insights.
Proven ability to execute 1:1 AccountBased Marketing (ABM) strategies and develop programmes for key accounts.
Strategic thinker who leverages both traditional and modern marketing tactics to design impactful campaigns.
Preferred Skills
Handson experience with CRM (Salesforce) and Marketing Automation (Marketo).
Strong organisational project management and multitasking skills.
Ability to work collaboratively and create a resultsdriven teamoriented environment.
Strong analytical skills to measure marketing programme ROI and optimise performance.
If youre ready to take on a highimpact role and collaborate with dynamic teams to drive marketing success wed love to hear from you!
Our Commitment to Diversity Equity Inclusionand Belonging
Build your career in a place that thrives on diversity equity inclusion and belonging. We believe in a hiring and working environment where all people are respected and valued regardless of gender identity or expression sexual orientation religion ethnicity age neurodiversity disability status citizenship or any other aspect which makes people unique. We hire you for who you are and we want you to bring your authentic self to work every day!
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process perform essential job functions and receive equitable benefits and all privileges of employment. Please contact us to request accommodation.
Fraud Recruitment Disclaimer
It has come to our attention that fraudulent and fictitious job opportunities are being circulated on the Internet. Prospective candidates are being contacted by certain individuals mainly through telephone calls emails and correspondence claiming they are representatives of Anaplan. The main purpose of these correspondences and announcements is to obtain privileged information from individuals.
Anaplan does not:
- Extend offers to candidates without an extensive interview process with a member of our recruitment team and a hiring manager via video or in person.
- Send job offers via email. All offers are first extended verbally by a member of our internal recruitment team whenever possible and then followed up via written communication.
All emails from Anaplan would come from an @anaplan email address. Should you have any doubts about the authenticity of an email letter or telephone communication purportedly from for or on behalf of Anaplan please send an email to before taking any further action in relation to the correspondence.
Required Experience:
Manager
Employment Type
Full Time
