Digital Content and Performance Marketing Specialist

Job Title: Digital Content and Performance Marketing Specialist  

Job Location: 17725 Katy Fwy Houston TX 77094

Job Overview:

The Digital Content and Performance Marketing Specialist orchestrates content and paid media strategies across a diverse digital ecosystemincluding multiple websites (careers retail franchise development extended warranty) and corresponding local and corporate social/listing pages. By optimizing SEO managing paid campaigns and collaborating with internal teams and agency partners this role increases brand visibility engages various target audiences and drives business growth. 

Responsibilities:

• Guide and implement content development across digital channels to achieve SEO objectives maintain a consistent brand voice and leverage new or updated assets. 
• Manage and optimize paid media strategies (Google Ads Facebook Ads Yelp Ads) through selfmanaged campaigns and partnership oversight. 
• Research and recommend campaign optimizations (audience targeting geo demographic creative bid strategy) to maximize ROI. 
• Develop or collaborate on creative assets (written visual interactive) with internal teams and agencies ensuring brand consistency.  
• Analyze user experience (UX) across brand properties and run testing frameworks to improve onsite conversions. 
• Generate regular performance reports using native platforms and Domo to inform strategic decisions. 
• Assist with digital training materials for marketing coaches and franchisees. 
• Provide domain expertise in website listing social media and email marketing channels to support local franchisees. 

Qualifications :

Qualifications:

• A bachelors degree in marketing advertising communications or a related field.  
• 5 years of experience in performance marketing media planning and buying SEO SEM content marketing or related role with emphasis on digital marketing. 
• Strong analytical skills with the ability to interpret data and generate actionable insights. 
• Strong written and oral communication skills with an emphasis on explaining marketing concepts to nonmarketers. 
• Excellent project management and organizational skills with the ability to handle multiple projects simultaneously. 
• Required technical proficiency: Google Ads Facebook Ads Manager Google Tag Manager Google Analytics.  

Preferred (but not required):  

• Experience with email marketing and Marketo 
• Experience with Yelp Ads LinkedIn Ads and other programmatic Ad platforms 
• Adobe Photoshop/Illustrator skills 
• Basic HTML/CSS JavaScript MySQL REST APIs and other web technologies 
• Experience with content management systems Scorpions CMS 
• Experience with consent management systems Osano 
• Experience with SEO/SEM monitoring tools such as Ahrefs Semrush or SEOmoz 
• Experience in a franchise organization or automotive/aftermarket automotive industry 

Physical Requirements:

• Occasionally bending twisting and turning.
• Sitting for extended periods of time.
• Occasionally lift and/or move up to 25 pounds.

Workplace Environment:

• This role will be located at the Home Office headquarters in Houston TX.
• A great workplace culture that has won repeated Top Workplace accolades by the Houston Chronicle. 
• Open office layout to promote collaboration conversation and teamwork. 
• Options to work remote/home on Mondays and Fridays.
• Some travel may be required (less than 10. 

Additional Information :

Base Salary: Competitive and commensurate with experience.

All of your information will be kept confidential according to EEO guidelines. Christian Brothers Automotive is an Equal Opportunity Employer. CBAC maintains At will employment practices.

Remote Work :

No

Employment Type :

Fulltime