Manager Brand Content and Culture
Manager Brand Content and Culture
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Salary Not Disclosed
1 Vacancy
Job Description
We are looking to add to our US Marketing Team with an eye toward developing the Best In Class Marketers who can provide a FantoFan experience to our customers. As the Brand Content Manager you will be tasked with ensuring our brand campaigns resonate with our consumers. You will be expected to have foundational and strategic understanding of handling a brand campaign and the across various creative outputs including linear digital social retail etc.
We are seeking an individual who will specifically manager the branding relevance pillar leading Breakfast Brand Trust and/or Big In Culture for our retail programs that are seen by millions of customers daily. This role with work with our agency partners an internal cross functional team to develop launch and evolve the branding elements of our Brand Campaign initiatives.
Lead ongoing Creative excellence education for local agency teams
Lead content development and for dedicated local programs (i.e. Summer Beverages Breakfast Spicy McNuggets Bagels etc.
Lead coordination and collaboration with COE teams
Lead quarterly local agency checkins
Develop Local retail and creative plans & comms plan
Oversee and lead creative office hours for local agency teams on a weekly basis
Manage GRC feedback for local programs
Provides exposure to other programs and opportunity to work with different managers/teams
Potential opportunities to help with any activations at a National or local level
Lead development and of Brand Trust windows
Strategic planning / collaboration for PRled Brand Trust initiatives
Participate and support Brand Trust committee meetings
What were looking for:
Highly collaborative and adept at leading and influencing crossfunctional teams effectively including internal teams and external partners
Customerfocused entrepreneurial and resultoriented cando leadership style that leverages creativity and pragmatism in the face of challenges
Ability to consistently lead with clarity prioritizing the right levers that will make the biggest impact to business
Ability to translate business needs into technology requirements; demonstrated understanding of product lifecycles and comfort with technical design
Excellent consensusbuilder with ability to listen and synthesize multiple perspectives into a path forward
Outstanding written and oral communication skills as well as experience and comfort around executive communications
Strong communication and persuasion skills and ability to interact effectively with senior leaders
Experience in a digital customerfocused industry
Strong business acumen and proven strategic analytical and creative abilities
Significant knowledge and experience working in a highly matrixed organization
Ability to think with agility work and thrive in a selfstarter fastpaced and changing environment
Ability to manage multiple workstreams at once under time pressure
Benefits eligible: Yes
Bonus eligible: Yes
Long term incentive eligible: Yes
The expected salary range for this role is $112860 $143900 /per year
The above represents the expected salary range for this job requisition. Ultimately in determining your pay we may also consider your experience and other jobrelated factors.
Qualifications :
Bachelors Degree and 5 years relevant work experience or Masters Degree and 3 years relevant work experience
Experience leading highly visible crossfunctional strategic initiatives in a highgrowth environment
Preference for experience and / or strong interest in growth and digital marketing
Preference for clear ability to turn data into insights into action and ability to tell stories through impact deliverables with clear narratives.
Additional Information :
Benefits eligible: This position offers health and welfare benefits a 401(k) plan adoption assistance program educational assistance program flexible ways of working and time off policies (including sick leave parental leave and vacation/PTO). Eligibility requirements apply to some benefits and may depend on job classification and length of employment.
Bonus eligible: This position is eligible for a bonus calculated based on individual and company performance.
Long term Incentive eligible: This position is eligible for stock or other equity grants pursuant to McDonalds longterm incentive plan.
McDonalds is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feelgood moments for everyone. McDonalds provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job. If you need assistance accessing or reading this job posting or otherwise feel you need an accommodation during the application or hiring process please contact . Reasonable accommodations will be determined on a casebycase basis.
McDonalds provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex sex stereotyping pregnancy (including pregnancy childbirth and medical conditions related to pregnancy childbirth or breastfeeding) race color religion ancestry or national origin age disability status medical condition marital status sexual orientation gender gender identity gender expression transgender status protected military or veteran status citizenship status genetic information or any other characteristic protected by federal state or local laws. This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.
Nothing in this job posting or description should be construed as an offer or guarantee of employment.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
