Senior Performance Marketing Manager

Senior Performance Marketing Manager Prague

The Senior Performance Marketing Manager will be responsible for designing executing and optimizing digital marketing campaigns that drive customer acquisition retention and revenue growth. This role will oversee performancedriven initiatives across various channels including paid search paid social media display/programmatic video and testing of new channels within fullfunnel strategies.

The ideal candidate will combine strong analytical expertise with a creative approach delivering measurable results while fostering collaboration across teams to ensure alignment and achieve crossfunctional success.

The Team:

You will be joining a dynamic global team of marketers and website developers with members based in Boston Prague and remote locations. This evolving and expanding team oversees key digital touch points including the website paid channels owned media and plays a critical role in driving business growth. As we continue to scale we are making significant investments in people technology operations and analytics capabilities to build a strong functional foundation.

In this role you will:

• Develop and execute global performance marketing plans to drive customer acquisition retention and global campaigns with paid media tactics.

• Define crosschannel media strategy budget allocation and integrated strategies in collaboration with relevant teams.

• Oversee budgets and allocate resources strategically to maximize value and achieve business objectives.

• Set performance targets and KPIs for all marketing initiatives; monitor and analyze campaign results to identify optimization opportunities.

• Shape approach to attribution modeling and incrementally measurement to enhance marketing effectiveness.

• Oversee digital campaigns across multiple channels and platforms (e.g. Google Ads LinkedIn Facebook programmatic platforms video).

• Implement global digital strategies focused on AccountBased Marketing (ABM) targeting key accounts and driving pipeline growth.

• Own and maintain relationships with external agency and platform account teams supporting paid search and social media efforts.

• Collaborate with crossfunctional teams (Growth Campaigns Sales Product Creative Content etc. to align marketing initiatives with broader business goals.

• Drive a culture of innovation by promoting experimentation with new tactics technologies and channels.

• Conduct market research and competitive analysis to stay ahead of industry trends and adapt strategies for maximum impact.

The skills youll bring include:

• 8 years of experience in performance marketing with a proven track record of driving measurable results in a B2B environment.

• Proficient in analytics tools (e.g. Google Analytics Tableau Looker) and campaign management platforms (Salesforce Marketo 6Sense Demandbase etc..

• Experience with ABM (AccountBased Marketing) and marketing automation tools (e.g. Marketo).

• Indepth knowledge of performance metrics (CPC CPL CPA ROAS) and optimization strategies.

• Experience managing largescale digital budgets and providing performance reports for senior leadership.

• Expertise in lead scoring sales qualification models and optimizing marketing efforts for pipeline progression.

About Rapid7

At Rapid7 our vision is to create a secure digital world for our customers our industry and our communities. We do this by harnessing our collective expertise and passion to challenge whats possible and drive extraordinary impact. Were building a dynamic and collaborative workplace where new ideas are welcome.

Protecting 11000 customers against bad actors and threats means were continuing to push the envelope just like weve been doing for the past 20 years. If youre ready to solve some of the toughest challenges in cybersecurity were ready to help you take command of your career. Join us.

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All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity age national origin disability protected veteran status or any other status protected by applicable national federal state or local law.