Senior Card Product Campaign Manager
Senior Card Product Campaign Manager
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Job Description
JOB TITLE: Senior Card Product Campaign Management Expert
TERM: 6 months
CLIENT LOCATION: TURKEY Istanbul
DIVISION: Payment Systems Card Product Management
REPORTS TO: Group Manager Payment Systems Card Product Management
RELEVANT EXPERIENCE: 5 years experience. Minimum 2 years of campaign & product management experience
MANDATORY REQUIREMENTS**:
- Native Turkish and fluency in English
- Campaign design & management experience in banking (payment systems) fintech e commerce or telecom growth marketing /product teams.
PURPOSE OF JOB
The Card Product Management Lifecycle & Campaign Management Expert will develop and execute credit card campaign strategies monthly campaign lists and related feasibility models. Also this role will support the Group Manager & related section manager in terms of market & competitor analysis industry knowhow and executive level presentation & storyline design. The role involves market & benchmarking analysis business case modelling C&D level deck design regulatory compliance checking and campaign management to drive card volume growth.
TASKS
Core Responsibilities and Accountabilities
- Market & Competitive Analysis: Monitor market trends and competition to develop commercial credit card strategies & campaigns aligned with industry shifts.
- Business Case Modelling: Create feasibility models from scratch for all new card usage campaigns in order to get Clevel permission by considering campaign cost & impact.
- Data Analysis: Use datadriven insights to identify customer segments behavioral patterns and opportunities for campaign optimization.
- Campaign Planning & Execution: Design and implement endtoend credit card usage campaigns (lifecycle promotional seasonal crosssell) across digital and traditional channels.
- Support budget monitoring creating campaign feasibility models and communication recommendations.
- Campaign Post Analysis: Analyze campaign performance using KPIs such as usage frequency spending volume transaction categories and ROI.
- Utilize A/B testing customer feedback and competitor benchmarking to refine campaign tactics
- C&D Level Deck Design: Support department heads in terms of Clevel presentations & storyline to deliver accurate & quality reporting.
- EndtoEnd Project Management: Support card product & campaign related projects ensuring seamless coordination with internal banking teams & 3rd parties.
- Regulatory Compliance: Track regulations and legal requirements in payment systems ensuring necessary controls are in place for any campaign design process
Key Performance Indicators (KPIs)
- Market Insights: Effective monitoring of industry trends and competitor strategies ensuring proactive adaptation.
- Project Execution: Timely and structured management of acquisitionrelated projects with successful cross functional collaboration.
- Campaign Effectiveness: Increased customer engagement and spending through wellplanned and executed campaigns.
- Regulatory Adherence: Compliance with payment system regulations/restrictions and successful consideration of BRSA(BDDK) rules in campaign designs.
Knowledge and Experience
- Minimum 5 years of acquisition experience in banking (payment systems) fintech ecommerce or telecom growth marketing / product teams.
- Sound benchmarking and feasiblity model building skills
- Strong understanding of credit card products customer lifecycle marketing and consumer behavior
- Strong project management and stakeholder coordination skills.
- Proficiency in Microsoft Office and basic database tools.
- Native Turkish and fluency in English are required.
- A degree in engineering/ business or a relevant field is preferred but not mandatory.
- Candidates with campaign management & marketing experience in other industries are also welcomed.
Additional Details
- Project Based fulltime contractual role
- Hybrid work model min 4 days inoffice at Gayrettepe DenizBank HQ per week.
- The candidate will work as an integral part of the team driving monthly/yearly card product campaign strategies & execution.
- Candidates with high adaptability and strong analytical skills will be prioritized over strict experience requirements.
Employment Type
Full Time
