Media Planning Lead
Media Planning Lead
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Job Description
We re on the hunt for a legendary Media Planning Lead to join our growing team and take Overwolf s media planning and packaging to the next level.
In this role you will develop and manage strategic media planning initiatives rate cards ad product gotomarket strategies packaging and commercialization efforts that strengthen our media offerings. You will collaborate crossfunctionally to ensure our products stand out in the market with distinctiveness feasibility and effectiveness.
Beyond strategy you will play a key role in revenue optimization audience insights and RFP responses. If data flows through your veins and strategic innovation haunts your sleep at night this is your chance to make an impact.
Responsibilities:
- Develop and optimize ad products by creating and refining advertising packages that align with market needs and competitive positioning
- Manage rate cards and pricing strategies to maximize revenue and maintain profitability across all media offerings
- Lead strategic media planning and RFP responses to ensure compelling datadriven proposals that align with client objectives
- Oversee P&L and margin management by optimizing pricing packaging and performance to achieve target margins
- Leverage audience insights and business intelligence using platforms like GAM GWI and Comscore to enhance targeting capabilities and improve ad effectiveness
- Define and articulate Overwolf s unique value proposition for internal teams and external stakeholders ensuring clear and impactful market positioning
- Develop and maintain internal knowledge resources to support the sales team and advertising operations with uptodate industry insights and best practices
- Tame and nurture our vast array of mythical beasts ensuring their hunger for flesh is always sated
Requirements :
- 7 years in media planning or digital advertising
- Ability to craft impactful media plans and RFP responses
- Strong knowledge of media pricing packaging and strategy
- Excellent communication and market positioning skills
- Skilled in GAM GWI Comscore and data analysis
- Comfortable working in a fastpaced global environment
- Lightningfast reflexes and expertlevel dodging skills
Remote Work :
Yes
Employment Type :
Fulltime
Employment Type
Full-time
