VP New Business Retail amp eCommerce
VP New Business Retail amp eCommerce
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Job Description
About ALTAVIA
We are a marketing agency specializing in retail and eCommerce integrating innovation performance and social responsibility. Our strength lies in our ability to develop scalable and integrated marketing strategies for retail and ecommerce. We support brands and retailers in their transformation towardsunified commerceoromnicommerce leveraging design consumer data and technology to optimize marketing investments.
- Commodity Marketing for Retail & Commerce
We deliver streamlined retail marketing solutions through a global network of trusted partners combining efficient with embedded ESG value. Our expertise spans print temporary and permanent POSM/POP displays and store designoffering innovative scalable solutions that maximize brand presence both instore and online.
Leveraging our proprietary technology platforms we automate and scale offline marketing with AIpowered design tools realtime production tracking and centralized management across portfolios. Our approach ensures cost savings economies of scale and operational simplicitymaking offline retail marketing faster smarter and more reliable than ever before.
- Performance Marketing for e/Retail and e/commerce: We design and implement tailormade strategies both instore and online leveraging data and artificial intelligence to enhance customer monetization and conversion rates. We are also key players inretail media combining physical and digital activations to maximize impact. Our approach optimizes theROI of instore and online activations increasing conversion rates and unlocking new monetization opportunities.
We are part ofAltavia the worlds leading independent retail marketing group 3000 employees 40 countries) which places societal impact at the core of its mission. We believe in responsible marketing where innovation and technology drive impactful and sustainable experiences. ESG is an essential part of our strategy ensuring we operate with transparency and ethical commitment.
Our approach is built on a strong belief:progress is hybrid. We combine AI and human intelligence to create highperforming marketing strategies. For example ourGenAI for Retailsolutions leverage advanced GenAI algorithms and rely on our technical expertise to deliver reliable and sustainable results. By integrating AI capabilities with human intuition and creativity humanintheloop we craft optimized impactful and responsible retail and eCommerce marketing strategies.
While maintaining the agility and entrepreneurial spirit of a small agency 20 people) we are driven by a culture of innovation and sustainable development.
YOUR MISSION
As VP New Business you will report directly to the CEO and be primarily responsible for accelerating new client acquisition across the region (Canada & USA) with a focus on thebeauty health and retailsectors.
- Define and execute a business development strategy focused on acquiring new clients.
- Manage the sales cycle for both business areas:
- Commodity Marketing: Long cycles 9 to 18 months) involving RFP processes and direct engagement with procurement teams.
- Performance Marketing Retail: Shorter cycles 36 months) targeting marketing and commercial decisionmakers directly.
- Develop and activate a network of contacts in the retail and eCommerce industry (Walmart Shoppers etc..
- Identify and respond to market opportunities by leveraging our ESG and technological expertise.
- Operate independently with the ability to build and scale a team over time.
YOUR EXPERIENCE
- 10 years of experiencein business development ideally within a competing agency.
- Strong experience and network in the retail/eCommerce sector in Canada and the USA.
- Proven track record in business development with international corporations.
- Bilingual inEnglish and French would be nice!
- Strong ability to acquire new clients and navigate complex sales cycles.
- Experience working with major brands and retail/eRetail marketing.
- Natural leadership skills and the ability to build and structure a team as the business grows.
WHY US
- A strategic role with high autonomy.
- The opportunity to build a team and drive your vision.
- An agile agency backed by an international group committed to diversity and inclusion.
- A stimulating environment at the intersection of marketing data and tech where innovation is encouraged and progress is based on ahybrid model combining AI and human expertise (humanintheloop).
- A workplace that fosters professional growth with a strong agency commitment to developing and empowering its talents.
Employment Type
Full Time
