Digital Marketing Manager EMEA

Frasers Hospitality a member of Frasers Property Group is a global hospitality leader. As the worlds leading brand in serviced apartments and hotel residences we deliver gold standard hospitality in cities across Asia Australia Europe the Middle East and Africa. A true global brand with a friendly feel our staff are connected through our shared vision and four core values collaborative real respectful and progressive. Passionate about promoting from within our culture is one which is fostered by the continual learning and development needs of our staff.

Fraser Hospitality owns leases and manages a mixed portfolio of assets 24 in number) across the EMEA region. Brands include Fraser Suites Fraser Place and Fraser Residence as well as Park International Hotel. These perfectly located properties can be found in London Edinburgh and Glasgow providing guests with a comfortable and luxurious experience. Perfect for both business and leisure travellers our accommodations are available for both short and long stays.

We are recruiting for an exciting NEW role and are seeking a creative and innovative Digital Marketing Managerto lead the online marketing efforts including SEO PPC and social media whilst leading a team of marketing professionals to deliver innovative campaigns and maintain a consistent brand identity across all touchpoints in the region. This position plays a pivotal role in driving brand awareness guest engagement and revenue growth through strategic marketing initiatives.

What youll be doing as Digital Marketing Manager EMEA:

• Develop and execute a comprehensive marketing strategy aligned with business goals focusing on increasing brand awareness guest engagement and revenue generation across multiple channels.
• Ensure consistent brand positioning and messaging across all online marketing communications.
• Oversee the development and of the digital marketing strategy including website management SEO SEM email marketing paid media and social media platforms.
• Lead the creation of compelling and onbrand content for various channels and manage marketing campaigns from concept to .
• Partner with sales and revenue teams to develop marketing initiatives that drive occupancy meeting and events bookings and other business areas.
• Lead mentor and develop direct reports.
• Collaborate closely with internal teams and external partners to ensure coordinated actions and alignment with overall objectives.
• Utilize analytics tools and performance metrics to monitor campaign effectiveness and make datadriven decisions.
• Manage the overall digital marketing budget ensuring effective allocation of resources and tracking return on investment.
• Stay abreast of industry trends emerging digital platforms and competitor activities to ensure the digital marketing strategy remains innovative and competitive.

What were looking for:

• Proven experience working in a hospitality environment in a Digital Marketing role in a multisite national company.
• Experience of the luxury serviced apartment or hotel industry would be beneficial.
• Degree or Diploma in Digital Marketing is desirable.
• Experience within Europe and Middle East an advantage.
• Able to work in a fastpaced team and working environment being able to assess and prioritise tasks.
• Ability to lead and inspire with a focus on coaching and developing your team.
• Ability to travel (rail / car) to properties within the portfolio as required.
• Ability to analyse review information and provide reports.
• Proven track record of developing and implementing successful digital strategies and optimising distribution channels.
• Strong analytical skills with the ability to interpret data and make datadriven decisions.
• Communication written and verbal with excellent attention to detail.
• Presence and ability to build relationships with all key stakeholders.
• IntermediateAdvanced level of experience in Excel PowerPoint and Word.

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