Digital Marketing Specialist
Digital Marketing Specialist
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Job Description
About Mixpanel
Mixpanel is an event analytics platform for builders who need answers from their data at their fingertipsno SQL required. When everyone in the organization can see and learn from the impact of their work on product marketing and company revenue metrics they are poised to make better decisions.
Over 9000 paid customers including companies like Netflix Pinterest Sweetgreen and Samsara use Mixpanel to understand their customers and measure progress. Our commitment is to provide the most comprehensive and reliable analytics platform accessible and trusted by all.
About the Role
Mixpanels global demand generation team is responsible for our global campaign strategy pipeline generation across marketing channels and collaborating with key partners. We are looking for a Digital Marketing Specialist to support our digital marketing programs and help drive demand across multiple channels.
This role is ideal for someone who has a foundational understanding of digital marketing and demand generation and is eager to help scale global programs. The person in this role should be organized detailoriented and comfortable working across multiple digital tactics including paid media web and thirdparty platforms.
What You Will Be Doing
- Assist in the of global integrated marketing campaigns including ABM paid search and social email landing pages and thirdparty partnerships.
- Support the optimization of digital campaigns to improve performance working closely with the paid media team and agency partners.
- Help monitor analyze and report on key campaign performance metrics providing insights to improve future campaigns.
- Manage and update digital campaign assets including landing pages ad creatives and email sequences.
- Collaborate with revenue operations to track and measure campaign success ensuring marketing efforts drive pipeline and signups.
- Stay uptodate on digital marketing trends and emerging tactics to contribute fresh ideas to campaign planning.
Were Looking For Someone Who Has:
- 24 years of experience in digital marketing demand generation or growth marketing (B2B SaaS preferred).
- Understanding of paid media channels (e.g. Google Ads LinkedIn Facebook) and how they fit into a demand generation strategy is preferred.
- Familiarity with marketing analytics and reporting tools (e.g. Google Analytics Mixpanel Looker or Salesforce).
- Strong attention to detail and ability to manage multiple projects at once.
- A collaborative mindset eager to work with different teams and learn from experienced marketers.
- A datadriven approach to marketing with an interest in testing and optimization.
#LIHybrid
Compensation
The amount listed below is the total target cash compensation (TTCC) and includes base compensation and variable compensation in the form of either a company bonus or commissions. Variable compensation type is determined by your role and level. In addition to the cash compensation provided this position is also eligible for equity consideration and other benefits including medical vision and dental insurance coverage. You can view our benefits offerings here.
Our salary ranges are determined by role and level and are benchmarked to the SF Bay Area Technology data cut released by Radford a global compensation database. The range displayed represents the minimum and maximum TTCC for new hire salaries for the position across all of our US locations. To stay on top of market conditions we refresh our salary ranges twice a year so these ranges may change in the future. Within the range individual pay is determined by experience jobrelated skills qualifications and other factors. If you have questions about the specific range your recruiter can share this information.
Benefits and Perks
- Comprehensive Medical Vision and Dental Care
- Mental Wellness Benefit
- Generous Vacation Policy & Additional Company Holidays
- Enhanced Parental Leave
- Volunteer Time Off
- Additional US Benefits: PreTax Benefits including 401(K) Wellness Benefit Holiday Break
*please note that benefits and perks for contract positions will vary*
Culture Values
- Be Open: When knowledge becomes open we can come together as a team to collaborate around a shared purpose
- Customer Focus: Our customers success is our success
- Lead Change: Everyone at Mixpanel has the capacity to make an impact on the business
- Results Oriented: Driving results in a measurable way ensures we stay focused on the highest impact initiatives
- One Team: We cant win without each other
Why choose Mixpanel
Were a leader in analytics with over 9000 customers and $277M raised from prominent investors: like AndreessenHorowitz Sequoia YC and most recently Bain Capital. Mixpanels pioneering eventbased data analytics platform offers a powerful yet simple solution for companies to understand user behaviors and easily track overarching company success metrics. Our accomplished teams continuously facilitate our expansion by tackling the everevolving challenges tied to scaling reliability design and service. Choosing to work at Mixpanel means youll be helping the worlds most innovative companies learn from their data so they can make better decisions.
Mixpanel is an equal opportunity employer supporting workforce diversity. At Mixpanel we are focused on things that really matterour people our customers our partnersout of a recognition that those relationships are the most valuable assets we have. We actively encourage women people with disabilities veterans underrepresented minorities and LGBTQ people to apply. We do not discriminate on the basis of race religion color national origin gender gender identity or expression sexual orientation age marital status veteran status or disability status. Pursuant to the San Francisco Fair Chance Ordinance or other similar laws that may be applicable we will consider for employment qualified applicants with arrest and conviction records. Weve immersed ourselves in our Culture and Values as our guiding principles for the impact we want to have and the future we are building.
Required Experience:
Unclear Seniority
Employment Type
Full Time
