Global Product Launch Manager
Global Product Launch Manager
Posted on :
16-03-2025
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1 Vacancy
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Job Description
Description
Role:
The Global Product Launch Manager will enhance and reinforce our marketing of innovation. This role is pivotal in improving our product launch capabilities accelerating time to market and increasing the percentage of New Product Development (NPD) in our overall topline. The successful candidate will lead crossfunctional teams to streamline and optimize the product launch process ensuring excellence in and tracking performance postlaunch.
The Product Launch manager will report to our Global Vice President Innovation & Technology.
Responsibilities:
1. Improve Product Launch Capabilities
- Develop and Implement Product Launch Processes:
- Define and maintain key process steps including project leadership per phase and RACI (Responsible Accountable Consulted and Informed) models ensuring clear decisionmaking and accountability.
- Design and integrate structures and systems that leverage sales routines on NPD.
- Identify and cultivate critical competencies and resources required for successful product launches.
- Develop supporting tools including performance tracking in CRM systems gate templates and checklists to ensure consistency and quality across all launches related to innovation marketing.
- Realize documentation for launch actors
- Learn industry best practices for successful product launches and incorporating them into future company launches
- Synthesize best practices and practical experiences into a comprehensive Product Launch Roadbook to serve as a guide for future projects.
2. Accelerate Time to Market
- Streamline Launch Processes:
- Identify and eliminate bottlenecks in the product launch process to reduce time to market.
- Work closely with R&D Marketing and Sales teams to align efforts and ensure timely of all launch activities.
3. Increase NPD Rate in Overall Topline
- Enhance Product Portfolio Impact :
- Drive initiatives to increase the contribution of new products to the overall revenue.
4. Develop and Execute the product launch plan
- Develop and engage a Marketing Strategy :
- Execute market research and competitive analysis to identify trends and potential challenges for new product launches.
- Use sources to identify user problems worth solving and also look at the current market landscape to see if and how other competing products solve them.
- Outline how the product will be promoted to the target audience including the marketing channels to be used the messaging to be conveyed and the timing of the marketing activities.
- Understand the customer journey identifying the touchpoints where the product can engage with customers and crafting messages that resonate with the target audience.
- Align with the products positioning reinforce the products unique value proposition and driving customer interest and engagement.
- Setting Pricing Strategy to optimize value creation
- Define the products value proposition
- Analyze the pricing of competing products
- Establish The pricing strategy after taking care of the companys cost structure for ensuring profitability for the company.
5. Improve PostLaunch Activities
- Optimize PostLaunch Processes:
- Develop and implement postlaunch tracking mechanisms to capture lessons learned and continuously improve future product launches.
- Coordinate with crossfunctional teams to ensure that all postlaunch activities such as customer feedback and performance analysis are systematically addressed and integrated into future projects.
Requirements:
- 5year degree (marketing business or a related field) and at least 10 years experience in product management marketing or a similar role with a strong focus on product launches and innovation.
- Prior experience in a Manufacturing or B2B is a plus.
- Demonstrated success in improving time to market and increasing NPD contribution to topline revenue.
- Experience in managing crossfunctional teams and leading change management initiatives.
- Strong project management and organizational skills.
- Excellent communication and interpersonal skills with the ability to influence and collaborate effectively across departments.
- Proficiency in CRM systems and other marketing tools with experience in performance tracking and analysis.
- Strategic thinking with the ability to synthesize complex information into actionable plans.
- Ability to work in a fastpaced environment and manage multiple priorities.
- Leadership initiative and doer.
- Analytical thinking and problemsolving.
- Adaptability and change management.
Required Experience:
Exec
Employment Type
Full-Time
Key Skills
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