Senior Creative Director
Senior Creative Director
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
Title: Senior Creative Director
Primary Location:Grand Rapids
Employee Status: fulltime exempt
Estimated Hours/Week:38
Remote:No
What Youll Get: (note varied offerings based on role and hours)
Weekly Pay
Comprehensive Health & Wellness package including Medical (with prescription coverage) Dental and vision
Matching Health Savings Account Contributions Dependent Care flexible spending account (FSA)
Retirement options like 401 (k) with company match and pension.
Paid time off: Vacation Personal days paid holidays paid volunteer time sick days & flex time.
Tuition reimbursement
To see a full list of our benefit offerings check out this helpful guide!
About this position:
LMCU is looking for an experienced Senior Creative Director who will provide leadership for the creative team to drive elevate and evolve the LMCU brand through compelling creative and strategic experiences messaging and design. The Senior Creative Director will guide and develop concepting and of campaigns and overall creative direction for all communication channels including print broadcast OTT radio outofhome email direct mail and digital marketing plus LMCU website and more. This role will have direct responsibility for a team of design and copywriting marketing professionals and will report directly to LMCUs Chief Marketing Officer. This position is responsible for delivering consistent and integrated brand messaging plus highquality creative that helps differentiate the LMCU brand and supports bestinclass member and customer experiences that drives demand and supports the goals of our business units/support groups as well as the Community Relations and Marketing departments and LMCU as a whole.
What youll do:
Manage the creative team and provide design direction and creative leadership to the team through effective goal setting appropriate delegation and strong and effective communication. Develop individual staff to help them grown their skill sets through internal creative efforts LMCUs professional development and other channels as needed. Identify training needs coaching and mentoring as appropriate. Interview hire and assign staff as needed. Conduct regular mentoring sessions with the team and annual performance evaluations intended to assist the team in achieving their full potential.
Direct and lead the creative team to address creative briefs to fulfill LMCU LMCU business unit and LMCU brand goals. This includes but is not limited to the development of forwardthinking campaign ideas applied to digital print video website email and many other channels. Create and manage creative strategies to help improve LMCUs points of difference serve our business units and members while also enhancing and maintaining LMCUs brand and image. Must be a collaborative partner across the marketing leadership team.
Lead the creation of and approve various marketing campaigns based on solid brand strategy solving brand and business unit challenges through creative solutions across multiple marketing disciplines. Oversee new marketing campaign development and presentation to LMCU leadership and business groups. Lead ideation development and presentation of creative strategies and other largescale campaigns to communicate the demonstrable value LMCU offers. Strategically align creative concepts and interactive designs with marketing strategies and LMCUs overall brand direction.
Develop and coordinate brand consistency (brand standards) in graphic formats imagestypographical style voice and design imagery across all channels insuring consistency. Deliver creative solutions and brand voice that clearly communicates LMCUs value proposition with clarity and consistency. Educate our team our members prospective new members and business groups on the benefits of banking with LMCU.
Effectively lead and track performance for the overall creative team and develop reporting and presentations to demonstrate the overall performance of the creative team. Manage the Creative Services budget and set and manage performance KPIs.
Develop creative briefs and deliver presentations to business groups along with providing input and direction as appropriate.
Stay wellinformed of technological innovations and the latest best practices/trends in AI AR digital and graphic design across all channels. Network and develop client and industry relationships by attending industry events and being a thought leader developing and fostering ongoing relationships that are authentic to themselves the credit union and each business group.
Continually deepen understanding of the credit union and banking industry and stay educated on the latest trends impacting our marketing communication efforts and the unique nuances of our Florida and Michigan markets.
What Youll Bring: Youll like this position if you have...
A minimum of eight years to 10 years of similar or related experience in the creative field.
Experience as a creative practitioner in graphic or digital design motion graphics or copywriting is a plus.
Prior experience leading a Creative team is strongly preferred.
A bachelors degree in a related creative field preferred or comparable professional experience.
Strong working knowledge of Adobe creative suite.
Other video and motion graphic platform knowledge is a plus.
Who We Are:
Were proud of our past thrilled with our present and couldnt be more excited about our future! Lake Michigan Credit Union has grown to become one of the largest credit unions in the nation with our headquarters in West Michigan.
As a credit union LMCU is a not for profit institution owned by its members instead of corporate stock holders. We are accountable directly to our members and they directly share in our success benefitting by lower and fewer fees better savings and checking interest rates lower cost mortgages and a host of other advantages that simply dont exist at traditional banks.
Its about always doing whats best and right for our members it guides everything we do.
From friendly knowledgeable and professional employees who greet you by name to offering stellar value at every turn LMCU works for its members.
Working with LMCU you can grow and advance in your career and work with talented teams that help you become better each and every day. As an employee you can have confidence in knowing your work is having an impact by supporting our mission of serving our members lifetime financial needs.
Youll be encouraged to innovate and excel and were committed to your empowerment as an employee providing ongoing training development support and opportunities for you to achieve your career goals.
Have additional questions about the role
You may email us at: .
If you lack access to the internet or internet connectivity or have a disability that hinders your ability to apply online please choose one of the following options to obtain assistance:
Call us at:
Mail your resume to: 5664 Prairie Creek Drive Caledonia MI 49316
Please Note: These options are reserved for use by individuals requesting an accommodation as a candidate. Information received via these options will be routed to our HR team who will provide appropriate assistance to facilitate the completion of LMCUs online application.
Required Experience:
Director
Employment Type
Full-Time
