Corporate Marketing Manager
Corporate Marketing Manager
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
Who we are
Who you are:
We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Corporate Marketing Manager who will create integrated campaign plan workbooks and deliver strategic annual campaign plans informed by the regional and channel marketing strategies product launch roadmaps with alignment from the segment marketing strategies and segment campaign plans to enable the growth trajectory and bolster the brands visibility.If you love technology and are keen to join an industry leader we would love to hear from you!
What youll do:
The Corporate Marketing Manager will be at the forefront of Geotabs growth journey responsible for creating and executing dynamic global horizontal marketing campaign strategies that align with strategic pillars business objectives and product gotomarket development lifecycles. They will work crossfunctionally and enable the creative team/agencies to bring these strategies to life leaving a differentiated imprint on the marketing landscape. The role will focus on fullfunnel marketing driving conversions promoting innovative solutions and managing demand generation. The role will be the quarterback of all lead sources working handinhand with the sales team to propel the revenue pipeline to new heights. Additionally the Manager will be a savvy budget manager continuously optimizing spend conducting ROI analysis and tracking key campaign performance metrics against KPAs. The Managers adaptability will shine as they navigate diverse projects and deadlines in the dynamic and fastpaced environment.
How youll make an impact
- Responsible for designing building implementing managing and reporting on global horizontal integrated campaigns and their associate workflows including ownership of the campaign planning workbook and strategic annual campaign plans to drive new customer acquisition existing account expansion and retention of existing customer base.
- Collaborate and guide agencies vendors and other internal departments executing advertising planning full funnel content social media success stories sponsorships events webinars podcasts and channel/partner program support so that campaign objectives can be met effectively.
- Partner with Product Marketing Product Management Segment Marketing Channel marketing and Regional marketing to develop a strong command of sales pipeline strategic business objectives revenue targets product roadmap and overall impact of the global corporate marketing strategy and budgets.
- Develop compelling corporate product GTM launch (tier 14 materials collaborating crossfunctionally to enhance growth trajectory and bolster global brand visibility including counter measures to deploy.
- Identify corporate horizontal marketing strategies and establish long term marketing objectives along with short term tactics within the assigned corporate horizontals e.g. electric vehicles sustainable fleet solutions fleet performance and operational efficiency etc.
- Become a subject matter expert within the assigned corporate horizontals and leverage competitive/market analysis to create differentiated campaigns and messages that clarify Geotab distinctive competencies and value proposition to attract rightfit leads.
- Support Geotabs annual customer and partner conference Geotab Connect with integrated campaign plans and programs.
- Maintain Ideal Customer Profile (ICP) and continuously develop buyer personas/committees to inform campaign/content strategy at the targeted account level.
- Work with Marketing Automation Revenue Operations and Sales teams to develop digital nurturing campaigns optimizing marketing qualification methodology for passthru of leads to resellers/channel partners and develop a strong command of the leads management pipeline from MAL through to closed won/lost.
- Against KPAs forecast and continuously monitor and analyze metrics associated with campaigns to inform future campaign plans and diversity of programs based on whats working/isnt budget management marketing ROI analysis and performance tracking and optimization.
- Be an engine for evolution and positive change by focusing on continuous skills development and identifying/improving campaign processes and tools.
What youll bring to the role
- 58 years of previous experience in telematics/connected transportation solutions IoT or comparable industry and B2B IT or software industry or comparable industries.
- Previous experience in electric vehicles sustainable fleet solutions fleet performance and operational efficiency or comparable technology and/or solutions is an asset.
- Demonstrated global marketing strategy development and with measurable outcomes and datadriven and analytical approach to decisionmaking.
- Proficient in accountbased marketing (ABM) and persona targeting high value prospects with ABM platforms such as 6sense Demandbase or Zoominfo preferred.
- Entrepreneurial mindset and comfortable in a flat organization.
- Must stay relevant to technology and should have the flexibility to adapt to the growing technology and market demands.
- Technical competence using workflow tools (WRIKE Jira) software and CRM programs AI tools e.g. Google (Sheets Docs Slides) Chat GPT Duet AI in Google Cloud.
Why job seekers choose Geotab
Flex working arrangements
Home office reimbursement program
Baby bonus & parental leave top up program
Online learning and networking opportunities
Electric vehicle purchase incentive program
Competitive medical and dental benefits
Retirement savings program
*The above are offered to fulltime permanent employees only
How we work
Required Experience:
Manager
Employment Type
Full Time
