Media Planner
Media Planner
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$ 123700 - 185500
1 Vacancy
Job Description
Why PlayStation
PlayStation isnt just the Best Place to Play its also the Best Place to Work. Today were recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation5 PlayStation4 PlayStationVR PlayStationPlus acclaimed PlayStation software titles from PlayStation Studios and more.
PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation technology and play to explore our open positions and join our growing global team.
The PlayStation brand falls under Sony Interactive Entertainment a whollyowned subsidiary of Sony Corporation.
Media Planner Media Planning and Activation
San Mateo CA (US remote considered)*
The Media Planner will be responsible for planning buying and managing the of media campaigns globally across the Sony PlayStation portfolio of products with a priority focus on PlayStation5 PlayStationVR and PlayStation software titles. In this role you will contribute to a global team that turns media strategies into concrete tactical media plans that deliver brand metrics and profitable performancebased media campaigns. You will partner with the Media Strategy Audience Infrastructure and Measurement and media agency teams to buy media in alignment with established media strategies that deliver on marketing objectives.
In this role you will have the opportunity to thrive by utilizing your expertise in digital media strategy and datadriven decisionmaking to connect digitally driven media plans with larger Sony Media objectives. You will be at the forefront of driving synergies across Sony PlayStations diverse portfolio of products services and DTC touchpoints. This is an exciting opportunity to innovate improve and pioneer new ideas in multiple areas or functions related to media. The responsibilities listed are not all inclusive and additional duties may be assigned.
Main Areas of Responsibility:
Lead and execute multichannel media campaigns for PlayStation5 PlayStationVR and PlayStation software titles on a global scale.
Develop innovative integrated campaigns that drive brand momentum new customer acquisition and revenue.
Collaborate with internal teams and media agency partners to create media plans that align with strategies and reach target audiences across all channels.
Secure approvals for tactical media plans from marketing stakeholders and senior management.
Oversee financial authorizations for media purchasing.
Manage creative requirements for campaign trafficking including creating spec sheets overseeing asset delivery and providing landing page URLs.
Direct thirdparty agency teams and serve as the main point of contact for agencies questions.
Possess expertise in digital media including digital direct programmatic search and social media.
Leverage firstparty data across media channels.
Measure and analyze media campaign performance in collaboration with media agency to optimize campaigns in realtime.
Stay uptodate with the latest marketing trends and test new strategies to improve campaign performance.
Provide ongoing media education to the marketing organization.
Lead the measurement and analysis of media campaign performance in collaboration with media agency to optimize campaigns in realtime and ensure alignment with KPIs.
Collaborate with crossfunctional teams to provide media recommendations monitor performance and optimize media budgets to accomplish campaign objectives.
Adapt campaigns in realtime based on performance information and pay close attention to detail to quickly identify changes and pivot accordingly.
Keep uptodate with the latest marketing trends and proactively test new strategies to improve campaign performance.
Possess expert knowledge of the media landscape platforms and emerging opportunities and provide ongoing media education to the marketing organization.
Leadership:
Ensure timely delivery of media plans within budget and in alignment with agreedupon KPIs.
Foster a culture of accountability for campaign performance and optimization.
Support senior management in understanding media performance and addressing any issues.
Key Performance Indicators:
Develop and execute tactical media plans that align with established strategies and contribute to achieving marketing objectives.
Maintain effective communication and collaboration with a wide range of stakeholders and partners throughout the campaign planning and process while actively evaluating campaign success and proposing optimizations to plans and processes.
Collaborate with all key constituencies to create innovative campaigns that drive business results.
Ensure timely completion of planning milestones by effectively motivating crossfunctional teams to provide input and adhere to process deliverables deadlines.
Requirements:
Minimum of 5 years of marketing experience.
Proven success in working at or managing paid media agencies.
Strong understanding of brand and entertainment marketing techniques.
Expertise in digital direct programmatic paid search and social media best practices.
Demonstrated handson experience in planning and managing largescale advertising campaigns.
Comprehensive knowledge of media planning fundamentals including reach frequency and formats.
Track record of managing high campaign volume large budgets complex strategies and delivering quantifiable results.
Ability to project manage a diverse group of stakeholders on a global scale.
Strong understanding of digital marketing reporting metrics and exceptional quantitative and analytical skills with proficiency in Excel and experience with web analytic tools (Adobe).
Skilled in audience activation and management.
Advanced presentation and PowerPoint skills with the ability to present to uppermanagement clearly and concisely.
Experience in managing internal team processes including running meetings collaboration and followup on detailed action items.
Adaptability to change.
Candidate Preferred Qualities:
A Bachelors degree MBA or equivalent experience is preferred.
Processoriented manager with the ability to establish implement and maintain scalable and sustainable processes.
Proficiency in managing multiple priorities while maintaining strong attention to detail.
Ability to simplify complex technologyrelated issues and effectively communicate to various audiences.
Strong interpersonal skills and the ability to collaborate effectively with crossfunctional teams.
Excellent communication and presentation skills both verbal and written.
Selfstarter with passion energy and enthusiasm to drive results and make a meaningful impact.
Strong interest in video games and entertainment.
*PlayStation offers a global hybrid office/remote working model Flex Modes which aims to combine the flexibility of remote working with the magic of inperson collaboration. The model is built upon the principle of working together inperson as work requires with the freedom to work remotely otherwise. We will consider fully remote candidates who are able to come in for Moments that Matter.
Please refer to ourCandidate Privacy Noticefor more information about how we process your personal information and your data protection rights.
At SIE we consider several factors when setting each roles base pay range including the competitive benchmarking data for the market and geographic location.
Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on jobrelated factors which may include knowledge skills experience and location.
In addition this role is eligible for SIEs toptier benefits package that includes medical dental vision matching 401(k) paid time off wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Clickhere to learn more.
The estimated base pay range for this role is listed below.
$123700 $185500 USD
Equal Opportunity Statement:
Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity gender expression and gender reassignment) race (including colour nationality ethnic or national origin) religion or belief marital or civil partnership status disability age sexual orientation pregnancy maternity or parental status trade union membership or membership in any other legally protected category.
We strive to create an inclusive environment empower employees and embrace diversity. We encourage everyone to respond.
PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.
Employment Type
Full Time
