Marketing Web Specialist

Toshiba Global Commerce Solutions is seeking a Marketing Website Specialist. The rolewill enhance our digital presence optimize our website and drive engagement across digital platforms. As a key member of the Corporate Marketing team this role ensures that TGCSs digital experiences effectively support our brand demand generation efforts and overall business objectives.

In this role you will manage optimize and evolve the Toshiba Global Commerce Solutions website while collaborating with internal and external stakeholders to enhance the digital experience. You will focus on improving user experience SEO performance and MarTech integration ensuring alignment with corporate marketing demand generation and product marketing initiatives.

Were looking for a datadriven detailoriented marketer with a passion for collaboration a basic understanding of programming languages and graphic design and the ability to create seamless digital experiences. The ideal candidate will track performance metrics and leverage digital channels to drive B2B engagement and lead generation.

Required Skills & Experience

• 5 years of experience in digital marketing website management or B2B marketing with a focus on website performance and optimization.
• Strong experience with website CMS platforms (e.g. WICM Adobe Experience Manager Drupal including making necessary updates.
• Proficiency in SEO tools Google Search Console SEMrush Ahrefs and web analytics Google Analytics Tag Manager.
• Solid understanding of UX/UI principles responsive design and conversion rate optimization (CRO).
• Experience managing website integrations with CRM systems Salesforce marketing automation platforms Marketo HubSpot Pardot and digital ad platforms.
• Strong project management skills with the ability to handle multiple stakeholders and meet deadlines.
• Excellent communication and collaboration skills for crossfunctional teamwork.

Preferred Skills & Experience

• Experience in a B2B technology company or enterprise environment.
• Familiarity with ABM (AccountBased Marketing) strategies and personalized digital experiences.
• Basic knowledge of HTML CSS and JavaScript for minor web edits and troubleshooting.
• Understanding of AIdriven personalization chatbots and dynamic web content.
• Experience with GDPR CCPA and website compliance standards.

Website Management & Optimization

• Maintain and update content across the TGCS corporate website to ensure accuracy brand consistency and alignment with marketing objectives.
• Oversee SEO strategy to improve search visibility keyword rankings and traffic growth.
• Enhance website user experience (UX/UI) by ensuring intuitive navigation mobile responsiveness and a seamless buyer journey.
• Collaborate with internal and external teams to optimize website speed security and overall performance.

Digital Analytics & Performance Tracking

• Monitor and analyze website traffic engagement metrics conversion rates and SEO performance using tools like Google Analytics SEMrush or Adobe Analytics.
• Provide regular reports and actionable insights to marketing leadership to refine digital strategies.
• Partner with teams to A/B test landing pages CTAs and digital content optimizing user engagement and conversion rates.

Digital Content Strategy & Demand Generation Support

• Ensure website content aligns with demand generation programs product launches and corporate initiatives.
• Collaborate with content marketing product marketing and sales teams to deploy and optimize key performance indicators (KPIs).
• Support accountbased marketing (ABM) by optimizing websitetolanding page experiences and tailored digital journeys.
• Work with the paid media team to align digital ad performance with website objectives.

MarTech & Website Integrations

• Manage and optimize website integrations with marketing automation tools Marketo HubSpot Pardot CRM Salesforce and other digital platforms.
• Ensure accurate implementation of tracking pixels UTM parameters and analytics scripts to measure campaign effectiveness.
• Support conversational AI chatbots and personalization efforts to enhance engagement.

CrossFunctional Collaboration & Project Management

• Collaborate with Corporate Marketing Product Marketing Sales and IT to align digital initiatives with business goals.
• Manage external web development agencies designers and SEO consultants for project .
• Stay up to date on B2B digital marketing trends website best practices and emerging technologies including AIdriven website translations for global markets.
• Perform other related duties as assigned.

Impact of the Marketing Website Specialist Role

In a B2B technology company like Toshiba Global Commerce Solutions (TGCS) the Marketing Website Specialist plays a direct and measurable role in revenue growth customer acquisition and operational efficiency. This role significantly impacts both revenue and costs by optimizing TGCSs digital presence marketing ROI and sales efficiency. An effective website and digital strategy can drive millions in revenue while reducing acquisition costs and improving customer retention.

Key Business Impacts

• Increased marketinginfluenced revenue and lead generation
• Reduced paid media costs by shifting from paid to organic traffic
• Higher leadtoopportunity conversion rates
• Improved customer retention and upsell opportunities
• Enhanced operational efficiency through automation and integrations

This role requires extensive coordination and collaboration across marketing and other business functions to ensure digital strategies align with corporate goals.

ABOUT THE COMPANY

Toshiba Global Commerce Solutions is a dynamic billiondollar global company based in Research Triangle Park NC providing retail store solutions to your favorite brands. Have you ever been in a hurry and made use of the selfcheckout at Lowes Foods earned fuel rewards at Kroger or just paid for purchases at retailers such as Walmart Michaels Carrefour The Gap Calvin Klein Boots Cencosud BJs or Costco These are just a few examples of our instore solutions and impressive customer base that made us the worlds installed market share leader.

The nature of retail is changing quickly so if you share our Together Commerce vision of a seamless twoway participatory shopping experience lets get together to drive the new economy.

Toshiba Global Commerce Solutions Inc. offers a competitive salary and generous benefits package including the following:

Group health coverage (medical dental & vision)
Employee Assistance Programs
Pretax spending accounts
401(k) plan (with company match)
Company provided life insurance
Pet Insurance
Employee discounts
Generous paid holiday schedule paid vacation & sick/personal days

EEO

Toshiba Global Commerce Solutions is an equal opportunity/affirmative action employer that evaluates qualified applicants without regard to age ancestry color religious creed disability marital status medical condition genetic information military or veteran status national origin race sex gender gender identity gender expression and sexual orientation or any other protected factor. We also consider qualified applicants regardless of criminal histories consistent with legal requirements. Individuals who need a reasonable accommodation because of a disability for any part of the employment process should email to request an accommodation.

DIVERSITY EQUITY & INCLUSION

We at Toshiba Global Commerce Solutions firmly believe that our people are an integral part to the success of our customers. Furthermore were committed to Diversity Equity and Inclusion for all our people as highlighted by our 5 Core Principles (Create Outreach Foster Belonging Unleash Opportunity Diverse Cultural Engagement and Culture of Transparency). Were passionate about our customers in the retail industry and becoming a more responsible company as we help create a brighter future.

EQUAL OPPORTUNITY EMPLOYER/PROTECTED VETERANS/INDIVIDUALS WITH DISABILITIES

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about discussed or disclosed their own pay or the pay of another employee or applicant. However employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information unless the disclosure is (a) in response to a formal complaint or charge (b) in furtherance of an investigation proceeding hearing or action including an investigation conducted by the employer or (c) consistent with the contractors legal duty to furnish information. 41 CFR 601.35(c)